Luke Armstrong
Thousand Oaks,CA
Summary
Golf industry professional with experience in territory account management, launch monitor technology, and golf equipment sales. Proven ability to develop green grass accounts, build relationships with PGA professionals and golf facilities, and generate equipment sales through data-driven fittings and demo events. Experienced using Trackman and launch monitor technology to translate ball flight data into equipment solutions and purchasing decisions.
Overview
4
4
years of professional experience
Work History
Mobile Master Fitter
PXG (Parsons Xtreme Golf)
09.2025 - Current
- Conduct data-driven golf club fittings using TrackMan launch monitor technology to optimize launch, spin, carry distance, and dispersion.
- Drive equipment sales through club fittings, demo days, and customer consultations across multiple golf facilities.
- Manage green grass accounts by building relationships with golf professionals and facilities throughout the territory.
- Coordinate and host demo days, fitting events, and product demonstrations to increase brand exposure and sales.
- Translate launch monitor data into clear performance insights and equipment recommendations that convert to purchases.
- Provide technical expertise on club head design, shaft profiles, and launch conditions to match equipment to player performance needs.
- Territory: Los Angeles, Ventura, Santa Barbara, and Kern Counties
Outside Services Supervisor
Dove Canyon Golf Club
03.2022 - 08.2025
- Supervised and trained 20+ outside services staff members.
- Coordinated daily golf operations including cart fleet management and practice facilities.
- Maintained high service standards and operational efficiency at a private golf club.
Outside Services
TPC Colorado
03.2024 - 08.2024
- Delivered premium service to members and guests at a TPC-level golf facility.
- Supported golf operations including cart staging, bag handling, and practice facility management.
- Assisted with tournaments and member events.
Golf Department Lead
Dick’s Sporting Goods
10.2023 - 03.2024
- Conducted daily golf club fittings using Foresight launch monitor technology to determine optimal equipment setups.
- Assisted customers with club selection, shaft fitting, and custom equipment orders.
- Performed club repairs, grip installations, and loft/lie adjustments.
- Maintained merchandising, inventory organization, and department sales performance.
Education
Bachelor of Arts - Business Administration(Marketing)
California State University, Fullerton
Fullerton, CA05-2025
Associate of Arts - Business
Saddleback College
06-2021
Skills
- Territory Sales & Account Management
- Launch Monitor Technology (Trackman, Foresight)
- Green Grass Account Development
- Golf Club Fitting & Ball Flight Optimization
- Golf Technology & Equipment Expertise
- Demo Days & Product Presentations
- Relationship Building with Golf Professionals
- Customer Consultation & Sales Conversion
- Club Repair & Equipment Adjustments
- Excel SPSS Power BI
Timeline
Mobile Master Fitter
PXG (Parsons Xtreme Golf)
09.2025 - Current
Outside Services
TPC Colorado
03.2024 - 08.2024
Golf Department Lead
Dick’s Sporting Goods
10.2023 - 03.2024
Outside Services Supervisor
Dove Canyon Golf Club
03.2022 - 08.2025
Associate of Arts - Business
Saddleback College
Bachelor of Arts - Business Administration(Marketing)
California State University, Fullerton