Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Luke Castleberry

American Fork

Summary

Results-driven and self-motivated sales professional with a proven track record of exponentially growing wholesale revenue through strategic B2B relationship and account management. Skilled in building and nurturing long-term partnerships with business owners, purchasers, and executives across various industries. Experienced in field sales, training, and team collaboration, with a deep understanding that trust and service are key to sales success. Passionate about empowering others, fostering growth, and driving performance in competitive environments.

Overview

5
5
years of professional experience

Work History

Regional Sales Director

MuscleMX
09.2023 - Current
  • Spearheaded exponential growth on the wholesale side of the business, consistently increasing revenue across new and existing accounts.
  • Created impactful demo experiences, custom training videos, and in-person employee trainings to ensure product understanding and sales success.
  • Traveled nationwide to build relationships with business owners and secure large distribution opportunities.
  • Focused on relationship-first B2B sales, emphasizing regular check-ins, trust-building, and proactive problem-solving.

Sales Associate

Apex Clean Air
03.2022 - 03.2023
  • Diagnosed HVAC issues and recommended solutions based on individual customer needs, driving high-value sales.
  • Earned recognition in the "High Rollers Club" for consistently exceeding sales goals.
  • Built strong client rapport through transparency, education, and excellent customer service.

Medicare Insurance Sales Representative

GoHealth
03.2020 - 03.2021
  • Ranked in the Top 5 agents company-wide (out of 600+) during first Annual Enrollment Period.
  • Developed strong over-the-phone relationships by establishing immediate trust and clearly communicating policy benefits.
  • Helped seniors make informed healthcare decisions with patience and empathy.

Education

Associates - Communications

Utah Valley University
Orem, UT
04-2023

Skills

  • Proficient in CRM's (Zoho, Bushel)
  • B2B Sales Expertise
  • New Business Acquisition
  • Upselling / Cross-Selling
  • Presenting/Demoing

Additional Information

I have a passion for helping others around me to feel valued and heard. I did a two year service mission, where I learned how to work with different personalities, how to plan a schedule, how to stay self motivated, how to conduct presentations and communicate clearly as a regional manager for the organization. This experience taught me the importance of planning, paying attention to details, and how to improve and grow. I believe everyone should take the opportunity to do volunteer work, whatever that looks like. By helping others, you help yourself.

Timeline

Regional Sales Director

MuscleMX
09.2023 - Current

Sales Associate

Apex Clean Air
03.2022 - 03.2023

Medicare Insurance Sales Representative

GoHealth
03.2020 - 03.2021

Associates - Communications

Utah Valley University