Luke Gray

Promoted through multiple roles at a growing automotive training startup, advancing from Business Development Representative to a multi-functional director role overseeing business development, client success, career services, bootcamp operations, employer partnerships, CRM outreach, and client onboarding.

• Own the full sales cycle for Matrix Trade Institute’s Efficiency Bootcamps, including cold outreach, lead generation, prospecting, relationship development, proposal follow-up, closing, registration, scheduling, invoicing coordination, and post-sale client communication.
• Lead business development efforts across dealership groups, independent repair facilities, collision centers, suppliers, and enterprise automotive partners, working with contacts ranging from C-suite executives to store-level managers and frontline employees.
• Support annual company revenue growth of approximately 20–25% through new client acquisition, account expansion, bootcamp enrollment, partner retention, and ongoing relationship management.
• Coordinated onboarding, training schedules, expectations, follow-up communication, satisfaction checkpoints, and ongoing account support for bootcamp partners to ensure client success.
• Maintain a client retention rate of over 90% by building strong relationships, proactively resolving client needs, and ensuring partners receive consistent support before, during, and after training.
• Developed and maintained partnership with Axalta, supporting launch of Prepper-to-Painter training at Matrix Trade Institute and creating a significant new revenue opportunity.
• Lead onboarding and client success efforts for AutoNation, one of the largest automotive dealership groups in the United States, supporting both bootcamp training initiatives and app-based training technology adoption.
• Oversee customer onboarding, training support, and account service for MatrixLink, the company’s app-based training and engagement platform, helping partners implement digital learning, communication, and accountability tools.
• Manage bootcamp marketing efforts, including CRM-based email campaigns, targeted lead lists, cold call follow-up, prospect nurturing, and communication strategies designed to drive training enrollment and client engagement.
• Direct career services for Matrix students by coaching students on employment goals, interview preparation, professionalism, employer expectations, and job placement opportunities.
• Built and managed employer relationships that facilitated placement of over 95% of students across three graduating classes into automotive and collision-related roles.
• Coordinate cross-functional operations in a startup environment, balancing sales, marketing, account management, student placement, scheduling, CRM administration, invoicing support, and client communication.
• Work closely with leadership, instructors, accounting, technology partners, employers, and students to align training delivery, client expectations, and long-term business goals.

• Assisted in balancing spreadsheets, income statements, and cash flow statements.
• Aided in processing leads to help promote new lines of revenue.
• Created content for social media platforms to increase brand awareness.
• Processed incoming and outgoing mail for office staff as directed.

• Assisted in drawing new retail businesses for city-wide events.
• Facilitated managing individuals registering for city activities and programs.
• Monitored participants during recreational activities to ensure safety and adherence to rules.
• Aided in coordinating city events to ensure proper setup.