Luz Mercado
Jackson Heights,NY
Summary
Driven and team leading Sales Executive with 27 years of experience in media sales. Highly energetic, aggressive individual with good communication skills and creativity. Skilled in strategic partnerships, data analytics, account management and relationship building.
Overview
27
27
years of professional experience
Work History
Client Solutions Executive
Locality, Formely Cox Reps
01.2013 - Current
- Leader of sales pitches for Nexstar Media Group specializing in Los Angeles, Philadelphia, Indianapolis, Washington D.C and Houston media.
- Manage an account list that averages $11-12 million client revenue per year
- Successful track record of selling multi-platform sponsorship packages to high-profile clients such as US Bank, Honda, William Hill.
- Identified, contacted and cultivated relationships with potential clients for new business, on behalf of Nexstar Media Group.
- Sold over $5 million on Station initiatives and sponsorships.
- Successfully sold a $10k KTLA sports package to Israeli Tourism which included LIV Golf, LA Marathon and L.A. Clippers.
- Presented and successfully sold a $250,000 multi-platform and multi-station Sports Desk Sponsorship in Indianapolis to William Hill
- Demonstrated leadership in account management, built and maintained strong relationships within the media industry
- Part of a team awarded KTLA Sales Excellence in 2018
- Awarded Sales Contest by achieving $406k in last minute September billing and helping to bring 3rd quarter 2021 sales to 119%
- Provided direction, support, and mentorship to Client Sales Planners to help them achieve their goals.
Account Executive
Millennium Sales & Marketing
01.1999 - 01.2013
- Represented Sinclair Broadcast Group Television stations
- Managed key accounts that averaged $8 million client revenue per year
- Gained understanding of goals, objectives and processes to meet client business needs.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Successfully sold Sports sponsorship to Automotive and Telecom companies; FOX NFL, Superbowl, MLB Playoffs/World Series, Syracuse University Basketball, Maryland University Basketball, Nascar Sponsorship.
Account Executive
Seltel Inc
11.1996 - 01.1999
- Managed an account list that averaged 3 million client revenue per year.
- Presented and sold stations’ opportunities in sports and special programming to Automotive, Fast Food and Home Service accounts
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Successfully completed sales training program (September 1996 - November 1996)
Education
Bachelor of Science - Marketing
St. John’s University
Skills
- Prospect Leads
- Account Management
- Relationship Building
- Revenue Growth Strategies
- Advertising & Sales
- New Business Development
- Microsoft Product Suite
- Media Ocean
- Strategic Partnerships
- Data Analytics
- Advertising Campaign Development
Languages
Spanish
Native or Bilingual
Timeline
Client Solutions Executive
Locality, Formely Cox Reps
01.2013 - Current
Account Executive
Millennium Sales & Marketing
01.1999 - 01.2013
Account Executive
Seltel Inc
11.1996 - 01.1999
Bachelor of Science - Marketing
St. John’s University
Similar Profiles
Chloe Hughes McLoughlinChloe Hughes McLoughlin
Housekeeping cleaner at LocalityHousekeeping cleaner at Locality
Randy WeingardRandy Weingard
Executive Director of TV Analytics at Locality BroadcastExecutive Director of TV Analytics at Locality Broadcast
Catherine RapuanoCatherine Rapuano
Account Executive at LocalityAccount Executive at Locality
RAMIRO PEREZRAMIRO PEREZ
AV on Site Technician at Avidex / ROKUAV on Site Technician at Avidex / ROKU
Carola GuillenCarola Guillen
Sales Representative at Emblem Health InsuranceSales Representative at Emblem Health Insurance