Lydia Kim
Los Angeles,CA
Summary
University of California-Los Angeles (UCLA) graduate with a Bachelor's of Arts in Business, with 10 years of diverse work experience and 5 years specifically dedicated to digital and social media marketing. Aiming to leverage a proven knowledge of customer communication skills and expertise in marketing and management to successfully integrate into a role at your company. Frequently praised as hard-working, dedicated, and consistently delivering high quality results by fellow peers, I am in pursuit of a career that utilizes these skills to grow the business to new measures. Demonstrated expertise in customer service, sales, and patient care. Seeking a challenging role where I can utilize my skills and contribute to the success of a dynamic organization.
Overview
5
5
years of professional experience
Work History
Social Media Marketing Director
Rady Rahban MD Plastic Surgery
10.2021 - Current
- Aligned all visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Successfully grew the company's Instagram following by 37,000 followers in just 4 months through a combination of unique content creation and strategic management of the paid ads budget
- Contributed to the production and editing of weekly podcast episodes titled "Plastic Surgery Uncensored," the #1 listened to plastic surgery podcast on Apple Podcasts, averaging about 30,000 listens each week.
- Filmed, produced, and created content for all social media platforms such as Instagram, TikTok, Facebook, Twitter and Pinterest in order to maintain relevance regarding current trends.
- Responsible for recruiting and securing celebrity guests and influencers to execute organic growth strategies and establish the business as a reputable entity on all social media platforms.
Social Media Marketing Manager
Gabbay Plastic Surgery
01.2020 - 11.2021
- Filmed 12+ hour surgeries 4 days a week, while simultaneously managing and coordinating entire department of media production and content execution both in and out of surgical settings.
- Conducted monthly trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Curated and implemented content calendars each quarter for efficient execution across all marketing platforms by effectively creating consistent flow of new and engaging social media campaigns.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Marketing Coordinator
Barrett Plastic Surgery
11.2018 - 01.2020
- Directed social media and digital marketing strategy and initiatives to promote brand building, guest retention, engagement, reputation and revenue-focused activities.
- Increased a significant milestone by reaching 1 million followers on TikTok, establishing the client as the most followed plastic surgeon on the platform.
- Increased company's online website revenue sales by 10% in the first year quarter through effective marketing strategies and documented through organic website traffic data.
- Experience with medical databases and scheduling programs such as Vagaro, PatientNow, and Microsoft Excel.
- Compiled physical and digital paperwork to meet business and patient needs, including charts, reports, and correspondence.
Education
Bachelor of Arts - Business
University of California - Los Angeles (UCLA)
Los Angeles, CA06.2021
Skills
- Marketing Strategy and Sales
- Bilingual- Korean and English
- HIPAA Certification
- Establishing Social Media Accounts
- Strategic Planning and Alignment
Websites
Timeline
Social Media Marketing Director
Rady Rahban MD Plastic Surgery
10.2021 - Current
Social Media Marketing Manager
Gabbay Plastic Surgery
01.2020 - 11.2021
Marketing Coordinator
Barrett Plastic Surgery
11.2018 - 01.2020
Bachelor of Arts - Business
University of California - Los Angeles (UCLA)
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