Lydia Oster

• Designed and produced social media posts for Facebook and Instagram tailored to each social media platform, ensuring brand consistency for 7 months.
• Researched relevant trends in entertainment industry, and along with best practices in social media design with programs such as Canva.
• Optimized social media content for maximum engagement and reach such as likes to boost specific posts.
• Presented contests to Business owners to drive social media engagement with followers. Offering prizes to winners in order to boost social media pages.

Efficiently and accurately scanning and organizing packages coming in to students and staff at Northwood.

• Provided excellent customer service by responding to inquiries, resolving delivery issues, and answering any questions presented.
• Maintain confidentiality and security protocols when handling sensitive mail or packages.
• Ensuring timely delivery of outgoing mail with courier services, and maintaining postage accounts.

• Worked with multiple companies to create social media content such as photo graphics, and video creation.
• Learned customer relationship management (CRM) software Scalability to update information on current leads.
• Assisted in maintaining brand image through messaging, color coordination, and goals of particular brand.
• Set up 4 email marketing automation workflows through Scalability in 3 month timespan.
• Engage in group projects with other workers in Paravine and other interns to simulate real-world teamwork and collaboration through remote learning.
• Participated in cold-calling and email marketing to offer product to large and small companies, generating new customers.