Mackenzi Loiben
Chicago,IL
Summary
Dynamic marketing professional with experience leading campaigns for CPG brands across retail media, influencer marketing, social, and shopper marketing. Expertise in managing high-value client accounts, building strong client relationships, and delivering strategic marketing initiatives that drive business growth.
Overview
2
2
years of professional experience
Work History
Client Coordinator
Blue Chip Marketing
Chicago, Illinois
04.2025 - 07.2026
- Served as the primary account lead for multiple CPG brands, managing day-to-day client relationships and leading integrated marketing campaigns from kickoff through execution
- Collaborated with media, creative, strategy, and external vendors to coordinate deliverables, manage approvals, and keep projects on track
- Developed client presentations and creative briefs, while managing project timelines, budgets, and workflows to ensure alignment with SOWs and business objectives
- Coordinated influencer campaigns by sourcing creators, managing contracts, uploading content, and managing owned organic social
- Key Clients: Brown-Forman, Procter & Gamble, Palermo’s, Flagstone Foods (Emerald Nuts)
Account Executive
Patient Engine
(Remote, Contract)
12.2024 - 04.2025
- Successfully managed a portfolio of high-value client accounts, closing 100-200 clients monthly
- Analyzed account data to provide actionable insights, driving continuous business growth and client success
- Executed targeted marketing campaigns and promotional offers to boost engagement and revenue
Content & Advertising Manager
Guerrero
Chicago, Illinois
06.2024 - 11.2024
- Led the full 360 sales cycle, generating new business through targeted outreach to Fortune 500 healthcare executives
- Secured sponsorships with key vendors by strategically aligning brand messaging with client goals
- Developed customized advertising solutions, working cross-functionally with editorial and marketing teams to ensure client success
Education
BA - Communication
University of Missouri - Columbia
05-2024
Skills
- Project & Account Management
- Brand Marketing
- Organic Social
- Campaign Execution
- Meta Business Suite
- Microsoft Business Suite
- CRM platforms
Timeline
Client Coordinator
Blue Chip Marketing
04.2025 - 07.2026
Account Executive
Patient Engine
12.2024 - 04.2025
Content & Advertising Manager
Guerrero
06.2024 - 11.2024
BA - Communication
University of Missouri - Columbia