Mackenzie Zambo

-Lead contract negotiations between businesses, PR agencies, and influencers.

-Manage all communications between brands to ensure audience-tailored content to drive engagement.

-Update website, wrote blog posts, and pitched video ideas.

News Producers orchestrate newscasts, ordering and writing stories, adapting to breaking news while on-air.

- Split-second problem solving and crisis management under hard deadlines and time constraints.

-Prioritizing tasks while leading a team of writers and editors for daily stories.

- Conceptualize and write pre-produced videos and graphics to boost audience engagement.

- Lead daily meeting to allocate story assignments, adapting plan news breaks.

- Proactively find, research, and write informative and original stories tailored to local audience.

- Prioritize and order stories by impact, importance, and interest.

-Managed 7 news productions for the largest student-run production company in the US.

-Collaborate with writers on story development.

-Research, edit, and fact-checking articles before publication.

-Collaborated with the CEO to update and expand the internal client database for prominent restaurant and retail companies.
-Conducted calls with candidates to match C-level openings.