Summary
Overview
Work History
Education
Skills
Websites
Interests
Timeline
Generic

Maddy Berger

Bryn Mawr

Summary

Results-driven Brand Strategist skilled in consumer-facing activations and cross-functional collaboration. Managed impactful pop-ups and increased brand visibility through strategic influencer outreach. Experienced with Shopify and Google Workspace, delivering innovative solutions that enhance customer experiences and drive engagement.

Overview

5
5
years of professional experience

Work History

Brand Strategy & Operations Intern

Siegelman Stable
New York, USA
06.2024 - 06.2025
  • Played a key role in delivering two major pop-ups and numerous in-market brand activations, managing on-site operations, inventory flow, and elevated customer experience
  • Supported brand strategy and execution for high-traffic, consumer-facing pop-ups and experiential activations across New York City and the Hamptons
  • Coordinated timelines, assets, and activation logistics using Google Workspace and project-tracking tools to streamline execution of brand activations
  • Collaborated cross-functionally on multiple brand partnerships and creative collaborations, aligning brand messaging across physical and digital touchpoints
  • Worked directly in Shopify to support product launches, site merchandising updates, and activation-driven sales initiatives
  • Supported creator and influencer outreach efforts, enhancing brand awareness and social engagement within target communities
  • Designed and digitally developed pieces for the Winter 2025 collection, presenting concepts and strategic rationale directly to executive leadership
  • Navigated fast-paced startup environment, balancing brand strategy and creative execution while adapting to evolving operational priorities

Camp Counselor | Girls Lacrosse Coach

Mataponi/Self
01.2020 - 01.2023
  • Led and managed groups in high-energy environments, fostering adaptability, leadership, and clear communication for effective team dynamics.
  • Built trust-based relationships with parents, campers, and athletes through consistent coordination and guidance, enhancing community engagement and support.
  • Enhanced time management skills by effectively scheduling and prioritizing daily tasks to maximize program efficiency.

Education

Bachelors - Marketing

Indiana University Bloomington - Kelley School of Business
Bloomington, IN
05.2026

Skills

  • Brand & Experiential Marketing
  • Consumer-Facing Activations
  • Social Media & Digital Marketing Strategy
  • Influencer & Creator Outreach
  • Content Production & Photoshoot Coordination
  • Email marketing
  • Shopify (Product & Inventory Management)
  • Microsoft Excel
  • Google Workspace
  • Cross-Functional Collaboration

Interests

Hot yoga, Hip hip Dance, R & B

Timeline

Brand Strategy & Operations Intern

Siegelman Stable
06.2024 - 06.2025

Camp Counselor | Girls Lacrosse Coach

Mataponi/Self
01.2020 - 01.2023

Bachelors - Marketing

Indiana University Bloomington - Kelley School of Business