Hot yoga, Hip hip Dance, R & B
Maddy Berger
Bryn Mawr
Summary
Results-driven Brand Strategist skilled in consumer-facing activations and cross-functional collaboration. Managed impactful pop-ups and increased brand visibility through strategic influencer outreach. Experienced with Shopify and Google Workspace, delivering innovative solutions that enhance customer experiences and drive engagement.
Overview
5
5
years of professional experience
Work History
Brand Strategy & Operations Intern
Siegelman Stable
New York, USA
06.2024 - 06.2025
- Played a key role in delivering two major pop-ups and numerous in-market brand activations, managing on-site operations, inventory flow, and elevated customer experience
- Supported brand strategy and execution for high-traffic, consumer-facing pop-ups and experiential activations across New York City and the Hamptons
- Coordinated timelines, assets, and activation logistics using Google Workspace and project-tracking tools to streamline execution of brand activations
- Collaborated cross-functionally on multiple brand partnerships and creative collaborations, aligning brand messaging across physical and digital touchpoints
- Worked directly in Shopify to support product launches, site merchandising updates, and activation-driven sales initiatives
- Supported creator and influencer outreach efforts, enhancing brand awareness and social engagement within target communities
- Designed and digitally developed pieces for the Winter 2025 collection, presenting concepts and strategic rationale directly to executive leadership
- Navigated fast-paced startup environment, balancing brand strategy and creative execution while adapting to evolving operational priorities
Camp Counselor | Girls Lacrosse Coach
Mataponi/Self
01.2020 - 01.2023
- Led and managed groups in high-energy environments, fostering adaptability, leadership, and clear communication for effective team dynamics.
- Built trust-based relationships with parents, campers, and athletes through consistent coordination and guidance, enhancing community engagement and support.
- Enhanced time management skills by effectively scheduling and prioritizing daily tasks to maximize program efficiency.
Education
Bachelors - Marketing
Indiana University Bloomington - Kelley School of Business
Bloomington, IN05.2026
Skills
- Brand & Experiential Marketing
- Consumer-Facing Activations
- Social Media & Digital Marketing Strategy
- Influencer & Creator Outreach
- Content Production & Photoshoot Coordination
- Email marketing
- Shopify (Product & Inventory Management)
- Microsoft Excel
- Google Workspace
- Cross-Functional Collaboration
Websites
Interests
Timeline
Brand Strategy & Operations Intern
Siegelman Stable
06.2024 - 06.2025
Camp Counselor | Girls Lacrosse Coach
Mataponi/Self
01.2020 - 01.2023
Bachelors - Marketing
Indiana University Bloomington - Kelley School of Business