Madeline Dow
North Richland Hills,TX
Summary
Multifaceted marketing professional possessing expertise in brand management, marketing, and client relations. Charismatic team builder and natural leader with a proven background in all aspects of marketing and public relations, easily moving from vision and strategy to hands-on implementation.
Overview
19
19
years of professional experience
Work History
Director of Marketing and Public Relations
ROOT Periodontal & Implant Center
Dallas, TX
01.2006 - 01.2023
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
- Wrote and edited articles, web content, advertising copy, periodicals, and publications for internal and external audiences
- Developed innovative and targeted promotional, informational, and educational marketing collateral to support overall branding objectives
- Maintained reporting and developed actionable insights to continually improve branding efforts
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities
- Organized and generated speaking engagements for
- ROOT doctors and appropriate practice staff to generate greater understanding of practice's services as well as heightened goodwill, PR, reputation, and new patient inflow
- Deployed well-coordinated campaigns, events, and public relations strategies to educate services promote brand
Congresses & Events Manager
Galderma Nestle Skin Health
Fort Worth, TX
01.2010 - 02.2020
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination
Director of Events
Woodhaven Country Club
Fort Worth, TX
09.2018 - 12.2019
- Directed every aspect of events and catering division, including but not limited to, venue management, event department supervision, client and vendor relations development, accounts receivable, marketing & social media campaigning, and event & catering sales
- Established procedures for initial client development, conceptualization of events, event execution, and follow up to ensure client satisfaction
- Redesigned catering procedures and coordinated with staff to create cohesive, cooperative team committed to premium guest service and optimum profitability
Catering Sales Manager
Dallas Marriott Las Colinas Hotel
Irving, TX
08.2017 - 09.2018
- Initiated and followed up on leads for events services
- Conducted professional, thorough site visits of hotel with clients, exhibiting key features and benefits of event spaces and accommodations
- Utilized internal and external computerized sales management system to manage hotel's business, including (but not limited to) generating reports, responding to leads, entering business, blocking space, and managing accounts
- Discussed menu options, meeting space details and event budget with clients to provide accurate service, food, and beverage quotes
- Worked with department managers and event coordinators to ensure adequate personnel and appropriation of accommodations are present for event success
Marketing Specialist
Serna Custom Boots
03.2017 - 08.2017
- Designed and created marketing collateral for sales meetings, trade shows and industry events
- Targeted both offline and online customers using comprehensive marketing strategies
- Created and launched new digital marketing strategy and e-commerce platform that generated sales exceeding $21,000
- Monitored and analyzed sales records and consumer purchasing trends
Account Manager
Radiumone
Dallas, TX
02.2016 - 02.2017
- Ensured that client engagements related to campaign management result in high satisfaction and performance
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions
- Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes
- Monitored campaign performance through data analysis using Salesforce, Excel, and other internal software programs
- Reported daily analysis and insights in context of client
- KPIs and campaign objectives
- Listened attentively to client feedback to create stronger relations and shape business
Event Planner
Shenanigans Wedding & Events
Dallas, TX
10.2014 - 12.2015
- Documented essential details regarding dates, budget, location, vendors and for client portfolios
- Wrote, proofed, and edited client portfolios and contracts
- Assisted with on-site production, maintenance, and clean- up for events
- Designed and created marketing collateral for sales meetings, trade shows and industry events
Events Coordinator
Robert Carr Chapel at TCU
Fort Worth, TX
03.2013 - 08.2014
- Assisted with standard event tasks including client portfolio management, event preparation, contracts, and vendor agreements
- Guided tours of chapel facilities to prospective clients
- Maintained all chapel social media platforms
- Created event collateral for traditional and social media channels
Business Operations Manager
Artisan Medspa, Laser & Wellness
Fort Worth, TX
12.2020 - 01.2006
- Increased sales by 52% from 2020 to 2021 by establishing goals, implementing innovative marketing strategies, and fostering client relationships
- Consulted with patients to determine desired outcomes for treatments and explained possible risks and side effects of specific cosmetic procedures
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills
- Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships
- Brought in new business connections and revenue generation opportunities to establish mutually beneficial partnerships
- Coordinated and acted as first point of contact with all levels of internal management and staff, as well as outside clients and vendors
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits
- Researched, designed, implemented, and tracked all advertising and public relations activities
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data
- Researched, negotiated, and proposed supplier and vendor agreements to decrease costs and improve services
- Managed complex calendar scheduling with focus on proper allocation of executive availability
- Monitored operations to ensure compliance with applicable health, safety, and hygiene standards
Education
Bachelor of Science - Marketing
Texas Christian University
2015.05
Skills
- Campaign Management
- Analytics and SEO
- Business Development
- Digital & Social Media Marketing
- Operations Management
- Vendor Relationship Management
- Graphic Design
- Copywriting
- Branding
- Market Analysis
- Software
- Microsoft Office Suite
- Adobe Creative Cloud
- SalesForce
- SEO
- WordPress
Timeline
Business Operations Manager
Artisan Medspa, Laser & Wellness
12.2020 - 01.2006
Director of Events
Woodhaven Country Club
09.2018 - 12.2019
Catering Sales Manager
Dallas Marriott Las Colinas Hotel
08.2017 - 09.2018
Marketing Specialist
Serna Custom Boots
03.2017 - 08.2017
Account Manager
Radiumone
02.2016 - 02.2017
Event Planner
Shenanigans Wedding & Events
10.2014 - 12.2015
Events Coordinator
Robert Carr Chapel at TCU
03.2013 - 08.2014
Congresses & Events Manager
Galderma Nestle Skin Health
01.2010 - 02.2020
Director of Marketing and Public Relations
ROOT Periodontal & Implant Center
01.2006 - 01.2023
Bachelor of Science - Marketing
Texas Christian University
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