Madeline Dow
North Richland Hills,TX
Summary
Multifaceted marketing professional possessing expertise in brand management, marketing, and client relations. Charismatic team builder and natural leader with a proven background in all aspects of marketing and public relations, easily moving from vision and strategy to hands-on implementation.
Overview
19
19
years of professional experience
Work History
Director of Marketing and Public Relations
ROOT Periodontal & Implant Center
Dallas , TX
2006.01 - 2023.01
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies
- Wrote and edited articles, web content, advertising copy, periodicals, and publications for internal and external audiences
- Developed innovative and targeted promotional, informational, and educational marketing collateral to support overall branding objectives
- Maintained reporting and developed actionable insights to continually improve branding efforts
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities
- Organized and generated speaking engagements for
- ROOT doctors and appropriate practice staff to generate greater understanding of practice's services as well as heightened goodwill, PR, reputation, and new patient inflow
- Deployed well-coordinated campaigns, events, and public relations strategies to educate services promote brand
Congresses & Events Manager
Galderma Nestle Skin Health
Fort Worth , TX
2010.01 - 2020.02
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination
Director of Events
Woodhaven Country Club
Fort Worth , TX
2018.09 - 2019.12
- Directed every aspect of events and catering division, including but not limited to, venue management, event department supervision, client and vendor relations development, accounts receivable, marketing & social media campaigning, and event & catering sales
- Established procedures for initial client development, conceptualization of events, event execution, and follow up to ensure client satisfaction
- Redesigned catering procedures and coordinated with staff to create cohesive, cooperative team committed to premium guest service and optimum profitability
Catering Sales Manager
Dallas Marriott Las Colinas Hotel
Irving , TX
2017.08 - 2018.09
- Initiated and followed up on leads for events services
- Conducted professional, thorough site visits of hotel with clients, exhibiting key features and benefits of event spaces and accommodations
- Utilized internal and external computerized sales management system to manage hotel's business, including (but not limited to) generating reports, responding to leads, entering business, blocking space, and managing accounts
- Discussed menu options, meeting space details and event budget with clients to provide accurate service, food, and beverage quotes
- Worked with department managers and event coordinators to ensure adequate personnel and appropriation of accommodations are present for event success
Marketing Specialist
Serna Custom Boots
2017.03 - 2017.08
- Designed and created marketing collateral for sales meetings, trade shows and industry events
- Targeted both offline and online customers using comprehensive marketing strategies
- Created and launched new digital marketing strategy and e-commerce platform that generated sales exceeding $21,000
- Monitored and analyzed sales records and consumer purchasing trends
Account Manager
Radiumone
Dallas , TX
2016.02 - 2017.02
- Ensured that client engagements related to campaign management result in high satisfaction and performance
- Managed book of business to maintain positive relationships and make effective financial or client-related decisions
- Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes
- Monitored campaign performance through data analysis using Salesforce, Excel, and other internal software programs
- Reported daily analysis and insights in context of client
- KPIs and campaign objectives
- Listened attentively to client feedback to create stronger relations and shape business
Event Planner
Shenanigans Wedding & Events
Dallas , TX
2014.10 - 2015.12
- Documented essential details regarding dates, budget, location, vendors and for client portfolios
- Wrote, proofed, and edited client portfolios and contracts
- Assisted with on-site production, maintenance, and clean- up for events
- Designed and created marketing collateral for sales meetings, trade shows and industry events
Events Coordinator
Robert Carr Chapel at TCU
Fort Worth , TX
2013.03 - 2014.08
- Assisted with standard event tasks including client portfolio management, event preparation, contracts, and vendor agreements
- Guided tours of chapel facilities to prospective clients
- Maintained all chapel social media platforms
- Created event collateral for traditional and social media channels
Business Operations Manager
Artisan Medspa, Laser & Wellness
Fort Worth , TX
2020.12 - 2006.01
- Increased sales by 52% from 2020 to 2021 by establishing goals, implementing innovative marketing strategies, and fostering client relationships
- Consulted with patients to determine desired outcomes for treatments and explained possible risks and side effects of specific cosmetic procedures
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills
- Devised strategies to boost customer sales and drive referrals due to excellent service resulting in new customer relationships
- Brought in new business connections and revenue generation opportunities to establish mutually beneficial partnerships
- Coordinated and acted as first point of contact with all levels of internal management and staff, as well as outside clients and vendors
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits
- Researched, designed, implemented, and tracked all advertising and public relations activities
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data
- Researched, negotiated, and proposed supplier and vendor agreements to decrease costs and improve services
- Managed complex calendar scheduling with focus on proper allocation of executive availability
- Monitored operations to ensure compliance with applicable health, safety, and hygiene standards
Education
Bachelor of Science - Marketing
Texas Christian University
2015.05
Skills
- Campaign Management
- Analytics and SEO
- Business Development
- Digital & Social Media Marketing
- Operations Management
- Vendor Relationship Management
- Graphic Design
- Copywriting
- Branding
- Market Analysis
- Software
- Microsoft Office Suite
- Adobe Creative Cloud
- SalesForce
- SEO
- WordPress
Timeline
Business Operations Manager
Artisan Medspa, Laser & Wellness
2020.12 - 2006.01
Director of Events
Woodhaven Country Club
2018.09 - 2019.12
Catering Sales Manager
Dallas Marriott Las Colinas Hotel
2017.08 - 2018.09
Marketing Specialist
Serna Custom Boots
2017.03 - 2017.08
Account Manager
Radiumone
2016.02 - 2017.02
Event Planner
Shenanigans Wedding & Events
2014.10 - 2015.12
Events Coordinator
Robert Carr Chapel at TCU
2013.03 - 2014.08
Congresses & Events Manager
Galderma Nestle Skin Health
2010.01 - 2020.02
Director of Marketing and Public Relations
ROOT Periodontal & Implant Center
2006.01 - 2023.01
Bachelor of Science - Marketing
Texas Christian University
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