Results-driven leader with strong skills in client relationship management, strategic communication, and project management. Proven ability to enhance member experiences and create successful marketing materials.
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Sales & Marketing Coordinator
Motier Lafayette
Lafayette, LA
05.2024 - Current
Provided exceptional customer service by addressing inquiries and concerns.
Engaged with customers to build relationships, and encourage repeat business.
Conducted market research to identify current fashion trends and consumer preferences.
Participated in brainstorming sessions to generate new design concepts and ideas.
Communicated regularly with vendors regarding lead times and delivery dates for materials.
Developed mockups or product samples using digital or manual design equipment.
Coordinated marketing campaigns to enhance brand visibility and engagement.
Managed social media accounts to increase audience interaction and brand presence.
Membership Experience Advisor
Delta Delta Delta Sorority
Lafayette, LA
05.2025 - Current
Selected by the Chapter Advisor to serve as Membership Experience Advisor following graduation/alumna status.
Provided strategic guidance and mentorship to the Vice President of Membership Experience and recruitment leadership team.
Served as an alumna resource for conflict resolution, decision-making, and leadership development within the membership team.
Acted as a liaison between chapter leadership, advisors, and alumnae to ensure clear communication and accountability.
Vice President of Membership Experience
Delta Delta Delta Sorority
Lafayette, LA
02.2024 - 03.2025
Directed and executed the chapter’s full recruitment cycle, resulting in the successful recruitment of 60 new members.
Served as a primary liaison between new members, active members, and leadership to address concerns and improve member satisfaction.
Created training materials and guidelines to support officers involved in membership and recruitment efforts.
Analyzed recruitment and retention data to identify trends and adjust strategies for improved outcomes.
Ensured a positive, values-driven recruitment experience that strengthened chapter growth and culture.
Director of Public Relations & Marketing
Delta Delta Delta Sorority
Lafayette, LA
02.2022 - 03.2023
Oversaw social media strategy to enhance brand visibility and engagement.
Coordinated events and initiatives to promote organizational values and goals.
Collaborated with leadership on crisis communication strategies and responses.
Developed content for websites, blogs and other online platforms for enhancing brand presence on web.
Managed social media accounts including Facebook, Twitter, Instagram to engage customers.
Education
Bachelor of Arts - Strategic Communication- Public Relations
University of Louisiana At Lafayette
Lafayette, Louisiana, LA
09.2021 - 12.2025
Skills
Client relationship management
Strategic communication
Project management
Networking skills
Event coordination
Team leadership
Customer service
Training & Development
Affiliations
Served as Group Leader for a strategic communication research project, overseeing the development of research objectives and methodology while coordinating team efforts, conducting in-person qualitative interviews, and analyzing primary research data to inform strategic conclusions and final recommendations.
Served as Advertising Director for a strategic communication campaign for a local Lafayette organization, leading the collection and analysis of primary research findings while developing and executing data-driven advertising and marketing strategies tailored to the client’s goals.