Madelyn Shaffer
Newburgh,NY
Summary
Results-driven manager specializing in business administration, project management, and digital marketing. Achieved a 33% increase in online customer return rates within two quarters by enhancing user experience and redefining the brand’s digital identity. Proficient in overseeing multiple project timelines and coordinating cross-functional teams to deliver strategic objectives.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Operations Manager
Jane Foodie
East Fishkill, NY
08.2024 - Current
- Transformed project management practices by integrating monday.com, fostering a culture of accountability and transparency that improved project delivery timelines.
- Secured contracts with two national grocery distributors, one Midwest sales broker, and numerous local retailers within 6 months, increasing market territory.
- Increased D2C online sales by 163% within 6 months through strategic redesign of marketing assets and targeted promotional campaigns.
- Enhanced Shopify customers' UX by integrating flexible product selection and subscription apps, boosting the return customer rate by 33% within 3 months.
- Analyzed sales data and consumer feedback to guide strategic business planning and increase product alignment.
Operations Coordinator
In Creative Company
Remote Contract
02.2024 - 08.2024
- Facilitated execution of talent agreements and owned internal database of recording permissions.
- Managed production calendar, content release calendar and audience services email account.
- Updated website content, wrote SEO optimized blog posts and designed direct email campaigns.
- Analyzed and reported audience data to support strategic content planning and development of key business relationships.
Business Affairs Coordinator
E/S Collab.
Brooklyn, NY
06.2022 - 02.2024
- Coordinated business operations for independent feature films (avg budget $1m) for the full lifecycle of each project.
- Facilitated contract negotiations for below-the-line talent and crew members, and ensured secure digital filing of confidential information.
- Filed for U.S Copyright certificates, business registrations and insurances.
- Compiled contractual information for legal delivery of films to motion picture distributors.
- Assisted the Business Affairs Manager in revising operating agreements, option purchase agreements and financing agreements.
Director of Development (Promoted)
Forum on Life, Culture & Society (FOLCS)
New York, NY
09.2022 - 07.2023
- Conducted quarterly Board meetings, preparing semi-annual strategic marketing and budget reports, and owning charitable donation tracking.
- Cultivated key relationships with producing partners such as Netflix, IFC Films, Focus Features, Showtime, Penguin Random House and The 92nd Street Y.
- Determined project timelines, meetings and approvals for the events team for 20-25 live and virtual talk-based events per year.
Lead Producer
Forum on Life, Culture & Society (FOLCS)
New York, NY
07.2021 - 08.2022
- Activated events marketing by designing digital assets, and building ticketing web pages.
- Organized production schedules, talent recording releases, travel and accommodations.
- Managed social media, launched direct email campaigns and set paid advertisements.
Digital Media Manager
SheNYC Arts
New York, NY
03.2017 - 06.2020
- Developed brand identity and messaging.
- Planned a fast-paced, high-volume production schedule of marketing deliverables.
- Created digital marketing assets such as logos, infographics, static social media posts, scripted and unscripted video content.
Education
Bachelor of Fine Arts - Performing Arts
Texas State University
San Marcos, TX05-2014
Skills
- Brand Development
- Business Administration
- Legal Document Preparation
- Content Strategy
- Digital Marketing
- Event Planning
- Google Workspace
- Graphic Design
- ICT Literacy
- Microsoft Office
- Mondaycom
- Process Improvement
- Professional Writing
- Project Management Methodologies
- Social Media Management
- Strategic Planning
- Video Editing
- Web Design
Certification
- Google Project Management, 2024
- LinkedIn Learning SEO Expert, 2020
- LinkedIn Learning Digital Marketing Foundations, 2020
Affiliations
- Advisory Board Member - SheNYC Arts
- Published Playwright
- Etsy Store Owner (7 yrs)
- Home & Garden DIY
Timeline
Marketing Operations Manager
Jane Foodie
08.2024 - Current
Operations Coordinator
In Creative Company
02.2024 - 08.2024
Director of Development (Promoted)
Forum on Life, Culture & Society (FOLCS)
09.2022 - 07.2023
Business Affairs Coordinator
E/S Collab.
06.2022 - 02.2024
Lead Producer
Forum on Life, Culture & Society (FOLCS)
07.2021 - 08.2022
Digital Media Manager
SheNYC Arts
03.2017 - 06.2020
Bachelor of Fine Arts - Performing Arts
Texas State University
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