Summary
Overview
Work History
Education
Skills
Timeline
Generic

Madison Bullock

Salt Lake City

Summary

Experienced communications professional with over 15 years in public relations and event marketing in the B2B tech sector. Known for creative thinking and a dedication to authentic storytelling, with a career that has flourished in e-commerce and tech. Experience includes press preparation for IPOs, executive ghostwriting, brand video production, and photoshoot direction. Specializes in executing impactful large-scale events that consistently achieve measurable results for clients.

Overview

7
7
years of professional experience

Work History

Marketing and Event Strategy

MB, LLC
10.2022 - Current
  • Since 2022, I've worked on retainer as an event program director, establishing internal processes and growth strategies and executing against aggressive KPIs within account-based and field marketing channels for my B2B tech clients. Past clients include Tapcart, Disco Network, Order Protection, and more.

Director of Event Marketing

Route
09.2020 - 11.2022
  • Established and Directed Route's B2B Event Marketing department. Campaigns included digital and hybrid events, proprietary/account-based events, trade shows, and large-scale, multi-day activations.
  • Spearheaded Route’s Advisory Board of 20 top executives in the ecommerce/retail space and assisted with Route's PR initiatives.

Head of Public Relations, Digital Events Manager

Weave
09.2018 - 09.2020
  • As Head of PR, I secured earned placements in notable publications including Forbes, Tech Crunch, Crunchbase, The Hustle, USA Today, Business Insider, Fast Company, CNBC, AdWeek, and more—including securing over 30 notable awards for the company. I created Weave’s comms strategy alongside the company’s rapid scaling in preparation for its IPO (Nov 2021), and secured over 35 speaking opportunities for executives from late 2019-early 2020.
  • I also directed Weave's first digital event before I was recruited to Route.

Education

News Editorial -

University of Utah
Salt Lake City, Utah
05.2009

Skills

  • Project Management and Multitasking
  • Marketing and Event Strategy
  • Leadership Skills
  • Cross-Functional Communication
  • Event Planning and Execution

Timeline

Marketing and Event Strategy

MB, LLC
10.2022 - Current

Director of Event Marketing

Route
09.2020 - 11.2022

Head of Public Relations, Digital Events Manager

Weave
09.2018 - 09.2020

News Editorial -

University of Utah

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