Madison Edgar
Woodland Hills,CA
Summary
Dynamic event leader with a proven track record driving large-scale esports events with budgets exceeding $10M. Expert in budget management and cross-functional collaboration, achieving record-breaking viewership and two Emmy nominations. Skilled in project management, with deep expertise in vendor management and fan experience execution.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Director, Global Events
Civil Clothing Inc
Los Angeles, USA
01.2024 - Current
- Managed production and execution of global events for Darc Sport and Civil Regime, aligning strategies with brand objectives.
- Executed domestic and international experiential events, integrating marketing initiatives to enhance audience engagement.
- Planned and coordinated licensed release events for Disney, Universal Studios, and Crunchyroll, ensuring alignment with brand standards.
- Established scalable event systems and documentation processes for effective planning workflows.
- Conducted post-mortem discussions to review comprehensive ROI analysis and key learnings.
Manager, Global Events
Activision Blizzard
Los Angeles, USA
01.2022 - 01.2024
- Oversaw Call of Duty League and Overwatch League events with a budget exceeding $10M, achieving sold-out arenas and record-breaking viewership.
- Executed large-scale, fully integrated events on time and within budget.
- Led planning for North American stadium and broadcast esports events, aligning operations, partnerships, and teams for cohesive experiences.
- Developed strategy and roadmap for global esports events, aligning teams toward common goals.
- Facilitated cross-functional team collaboration as central hub for event execution, enhancing communication and efficiency.
- Managed event timelines, milestone trackers, and reporting systems, ensuring transparency and accountability for global stakeholders.
- Collaborated with game development and product teams to integrate in-game content with live championship events.
- Achieved two Emmy nominations for CDL Championship broadcast.
Director, Global Marketing & Events
IFBB Professional League
Los Angeles, USA
01.2018 - 01.2022
- Formalized international event licenses, propelling the brand to #1 global fitness position.
- Generated over $4 million in annual revenue through event licensing program, averaging $25k per event.
- Expanded bodybuilding competitions from three to over 100 events across more than 12 countries in three years.
- Enhanced brand visibility by collaborating with cross-functional teams and executives on budget preparation and marketing materials.
Education
Bachelor of Arts (BA) - Marketing and Communications in Advertising
California Lutheran University
Thousand Oaks, CA01-2016
Skills
- Event production
- Project management
- Budget management
- Vendor negotiation
- Stakeholder engagement
- Marketing strategy
- Cross-functional collaboration
- Risk management
- Industry knowledge
- People management
- Negotiation
Certification
Ironman Triathlon Finisher, 2016
Groups
- SVG Advisory Committee Member
- Women in Games Ambassador
- McKinsey - Asian Management Accelerator Program Member
Timeline
Director, Global Events
Civil Clothing Inc
01.2024 - Current
Manager, Global Events
Activision Blizzard
01.2022 - 01.2024
Director, Global Marketing & Events
IFBB Professional League
01.2018 - 01.2022
Bachelor of Arts (BA) - Marketing and Communications in Advertising
California Lutheran University