MAEGAN LYON
Tullahoma,Tennessee
Summary
Program coordination and communications leader with 10+ years managing customized visitor experiences across multiple locations. Plan and deliver multi-department initiatives, guided tours, and group travel logistics while presenting to diverse audiences. Oversee budgets, strategic communications, and stakeholder collaboration to achieve measurable program outcomes.
Overview
16
16
years of professional experience
Work History
Director of Student Life & Activities
Motlow State Community College
Lynchburg, TN
11.2025 - Current
- Lead the planning and coordination of institution-wide student engagement initiatives, programs, and events across multiple campus locations.
- Develop and implement strategic communications plans for New Student Orientation, student activities, campus events, and student engagement initiatives to enhance student involvement and awareness.
- Developed and maintained Online New Student Orientation platform, overseeing content development, program structure, communications, and updates to improve new student onboarding experience.
- Coordinate cross-divisional planning and execution of in-person New Student Orientation programs, collaborating with academic departments, administrative offices, and campus personnel to develop agendas, schedules, logistical plans, and coordinated visitor experiences.
- Collaborate with student clubs and organizations, faculty and staff advisors, and campus leadership to coordinate events, leadership initiatives, and student travel experiences.
- Develop and facilitate Student Leadership Training programs and Club & Organization Advisor Training, delivering presentations, instructional materials, and interactive learning experiences.
- Manage multiple program and event budgets, coordinating expenditures, purchasing needs, resource allocation, and logistical requirements.
- Coordinate student travel and group logistics, including transportation arrangements, lodging reservations, itineraries, travel documentation, scheduling, and coordination with internal and external partners.
- Coordinated event logistics, vendor relationships, schedules, facilities, promotional materials, and personnel participation to ensure successful execution of programs and enhance attendee satisfaction.
Director of Admissions and Records | Registrar
Motlow State Community College
Lynchburg, TN
03.2017 - 10.2025
- Oversaw administrative and records operations across four campuses, ensuring timely application processing, accurate transcript evaluations, and efficient graduation certification.
- Managed comprehensive review of student applications to uphold institutional standards, ensuring accurate admissions decisions and student record integrity.
- Conducted regular assessments to ensure adherence to admissions compliance regulations and privacy policies. with admissions guidelines, privacy rules, and state requirements
- Conducted routine audits and quality assurance reviews to maintain accurate records, standardized procedures, and institutional compliance.
- Led, supervised, and evaluated a team of 14 full-time employees; established performance expectations, provided coaching, identified training needs, and promoted accountability.
- Partnered with IT and institutional leadership to enhance enterprise systems and streamline workflows, developing operational reports for informed decision-making.
- Planned and coordinated recruitment events, institutional programs, and outreach initiatives, overseeing event logistics, scheduling, communications, and participant engagement.
- Delivered informational presentations and briefings to groups of 25–50 participants, including prospective students, families, community groups, and other audiences.
- Coordinated and personally conducted prospective-student campus tours and visitor experiences, introducing guests to campus facilities, academic programs, institutional resources, and available services.
- Collaborated with academic departments, administrative offices, campus personnel, and institutional leadership to coordinate visitor experiences and ensure accurate, consistent communication.
- Served as a primary point of contact for prospective students and external stakeholders, responding to inquiries, providing information, and resolving concerns through professional customer service.
- Planned and Coordinated with MTSU personnel and facilities as host site of Motlow graduation ceremonies.
Director of Admissions & Recruitment / Assistant Director / Admissions Counselor
Martin Methodist College
Pulaski, TN
04.2013 - 03.2017
- Planned, developed, and personally conducted customized campus tours based on prospective students' intended academic programs, extracurricular interests, and information provided through their admissions applications.
- Developed individualized visit itineraries, coordinating with academic faculty to arrange classroom observations and one-on-one meetings, enhancing prospective students' understanding of specific programs.
- Collaborated with athletic department coaches to coordinate meetings and personalized experiences for prospective student-athletes.
- Served as a liaison between prospective students, faculty, coaches, and campus departments to ensure visitors received relevant information and meaningful opportunities for engagement.
- Planned and coordinated recruitment events, campus preview days, and scholarship competitions, developing agendas and managing event logistics to deliver organized and engaging visitor experiences.
- Delivered presentations and represented institution at recruitment events and community outreach programs, increasing brand awareness and engagement with prospective students.
- Developed and implemented strategic marketing and outreach initiatives, including digital campaigns and in-person events, contributing to a 40% increase in event attendance and an 80% enrollment rate among competition participants.
- Managed and developed recruitment team generating $13 million in annual revenue; monitored performance metrics and coached personnel to achieve recruitment goals.
- Personally managed a multi-state recruitment territory and guided more than 400 students through the admissions and financial aid process.
- Oversaw departmental budgets, marketing vendor contracts, and customer relationship management systems, including HubSpot and CAMS.
- Coordinated outreach with high schools, counselors, and community partners.
- Led admissions events, tours, and presentations for future Martin Methodist College students.
- Developed engaging marketing materials to enhance visibility of school offerings. such as brochures, flyers, newsletters. to promote the school's offerings.
- Developed relationships with high school counselors and administrators for recruiting purposes.
- Organized college fairs and events to promote the school's programs.
- Facilitated communication between prospective students, faculty, staff and other departments.
Marketing & Recruitment Roles
Sacred Heart of Jesus High School / Regional Hospital of Jackson
05.2011 - 11.2013
- Coordinated recruitment events and community engagement initiatives, enhancing organizational outreach and candidate connections.
- Developed and managed digital and print marketing campaigns, newsletters, and public relations communications.
- Planned and promoted educational and healthcare events, managing logistics and participant engagement to ensure successful attendance.
- Executed fundraising events, overseeing event details and stakeholder participation to maximize resource utilization.
Education
Bachelor of Arts - Communications and Marketing
Lambuth University
Jackson, TN04-2011
Skills
- Group Travel & Logistics Coordination
- Tour & Visitor Experience Coordination
- Itinerary development
- Event management
- Training & Facilitation
- Group presentations
- Stakeholder engagement
- Cross-Functional Team Collaboration
- Budget Administration
- Resource scheduling
- Public relations
- Marketing initiatives
- Records management
- Microsoft Office proficiency
- Systems management
- I-20 processing
ADDITIONAL INFORMATION
Bradley (Brad) Reid
Manufactoring Group Manager (38 years)
Beyond New Horizons
931-581-3303
Btreid21@gmail.com | bradley.reid.ctr@us.af.mil
Dr. Erica Lee
Director of Advising and Engagement
Motlow State Community College
423-505-8658
Dr. Lisa Sanders
Vice President of Academics & Compliance
TCAT Shelbyville
931-652-9606
Timeline
Director of Student Life & Activities
Motlow State Community College
11.2025 - Current
Director of Admissions and Records | Registrar
Motlow State Community College
03.2017 - 10.2025
Director of Admissions & Recruitment / Assistant Director / Admissions Counselor
Martin Methodist College
04.2013 - 03.2017
Marketing & Recruitment Roles
Sacred Heart of Jesus High School / Regional Hospital of Jackson
05.2011 - 11.2013
Bachelor of Arts - Communications and Marketing
Lambuth University