Summary
Overview
Work History
Education
Skills
References
Awards
Timeline
Generic
Maite Hernandez

Maite Hernandez

Miami

Summary

Dynamic sales training leader with VITAS Healthcare, specializing in curriculum development and strategic collaboration. Proven track record in driving business growth and enhancing mentorship programs, achieving a 92% conversion rate in admissions. Expert in data analysis, delivering impactful training experiences that elevate organizational performance and foster leadership development.

Overview

30
30
years of professional experience

Work History

National Director of Sales Training

VITAS Healthcare
01.2016 - Current
  • Lead the national sales training strategy and execution across all levels of the organization.
  • Oversee the design, implementation, and continuous optimization of the full Evolution (P1–P5) Sales Training Program for both sales reps and DMDs.
  • Drive business development, field integration, and alignment with executive leadership through strategic collaboration, innovative content, and data-informed insights.
  • Design and lead immersive and highly impactful P3 and P5 live training experiences, overseeing vetting calls, logistics, content creation, kick-off sessions, and executive-level reviews.
  • Lead the ongoing maturity and consistent growth of the Phase 3 Skills Lab and the Phase 5 advanced yearlong academic program, focused on sales, mentoring, and leadership development.
  • Launch and scale P5 Graduation Projects across the organization to drive next-level strategy and professional development for reps and business growth.
  • Reengineer DMD onboarding and enhance DMD P3 curriculum, including the creation of a monthly DMD Master Class Series focused on leadership as a P3 prerequisite.
  • Deliver tailored P3 training experiences for VITAS VIP attendees across the organization who are in leadership roles.
  • Support onboarding of new RDMDs and VPs through direct training and collaborative alignment with internal stakeholders.
  • Provide ongoing mentorship for new National Directors.
  • Create and deliver live HSN (Health System Navigator) curriculum training for the Dade and Broward programs.
  • Collaborate on the development of D365 training tools and FCF enhancements.
  • Oversee POA (Plan of Action) training improvements, incorporating field feedback for continuous refinement.
  • Conduct in-person program visits for field ride-along with reps and provide live support during POA meetings.
  • Work closely with Marketing to oversee strategic content development for business growth across various verticals.
  • Manage national healthcare partner accounts including NueHealth and Devoted Health with a focus on quarterly business growth planning and follow-through.
  • Created, designed and provide bi-annual trainings on the Empowering VITAS Advocates.
  • Helped create and lead the GOC (Goals of Care) Preceptorship Program in collaboration with medical leadership.
  • Oversee the monthly national CE/CME webinar series, managing content enhancements and aligning topics with strategic priorities.
  • Expand CE/CME offerings on a variety of hospice specialties.
  • Leverage Microsoft Teams to amplify national sales resources.

Vitas Representative, Baptist Hospital Main, Sales and Marketing

VITAS Healthcare
10.2014 - 12.2016
  • Responsible for managing referral growth and driving hospice awareness across all departments.
  • Worked in close partnership with the hospitalist group and physician teams to identify eligible patients early and ensure timely transitions of care.
  • In collaboration with assigned POD team of admission nurses & nurse navigator, helped bridge the gap between clinical operations and business development.
  • This synergy led to improved conversion rates, streamlined processes, and better outcomes for patients and families.
  • Recipient of the Leadership Council Award in 2015.

Community Liaison

VITAS Innovative Hospice Care
09.2011 - 10.2014
  • Multifaceted responsibilities that include community education within all of Dade County.
  • Special focus on the penetration of hospitals that have been dormant in re-building relationships.
  • Participate in physician offices lunch and learns with the assigned VR and focus on specialist.
  • Collaborate in the one-on-one training of new reps for Dade and Collier.
  • Provide ARN training to new hire ARNs for the Dade program as needed.
  • Active member of the VITAS National Accounts WEBEX facilitators.
  • Certified as an Alzheimer's Trainer by the State of Florida Department of Elder Affairs.

Case Manager, Med-Surg

Hialeah Hospital
Hialeah
08.2010 - 09.2011
  • Responsible for case load of approximately 50 patients / day.
  • Responsible for ensuring that all Medicare, Medicaid and HMO patients that are admitted meet inpatient criteria.

Performance Improvement Analyst

Hialeah Hospital
Hialeah
07.2008 - 08.2010
  • Perform thorough mortality chart reviews monthly, using the electronic chart system known as HPF.
  • Responsible for the retrospective review of all surgical cases that occur at the hospital monthly.

Admission Nurse, Sales Rep, ALF Team Manager, Patient Care Administrator

VITAS Innovative Hospice Care
01.2000 - 01.2006
  • Responsible for introducing the hospice program to patients and families and signing up the patients onto the program.
  • Awarded with the 'Admission Nurse of the Year' Award with 92% conversion rate referrals to admissions.
  • Responsible for a Team of over 100 patients, 5 nurses, 8 nursing assistance, 1 Social Worker, 1 Chaplain and a Physician.
  • Responsible for the entire South Dade program which consisted of 800 medical employees.
  • Proficient in AHCA survey compliance as it relates to Hospice as a whole and ALFs.

Telemetry/SICU Nurse, Case Manager

Palmetto General Hospital
Hialeah
01.1996 - 01.2000
  • Hired onto Telemetry floor. Patient case load of 6 - 8 patients.
  • Proficient in EKG interpretation, rapid response, code blue, some IV drips.
  • Transfer to SICU. Patient case load of 2-3 patients.
  • Case Manager for Med/Surgical and SICU patients.

Education

Diploma -

Jackson Memorial Hospital School of Nursing
FL, USA
01.1996

Associate Degree - Science

Miami Dade Community College
FL, USA

Skills

  • Sales training
  • Curriculum development
  • Business development
  • Data analysis
  • Strategic collaboration
  • Mentorship programs

References

Erika Gaudio, ESVP Sales

Awards

  • Royce Award – 'Best Bedside Nurse' - Jackson Memorial Hospital, 1996
  • Admission Nurse of the Year – VITAS Healthcare, 2001
  • VITAS Sales Leadership Council – VITAS Healthcare, 2019

Timeline

National Director of Sales Training

VITAS Healthcare
01.2016 - Current

Vitas Representative, Baptist Hospital Main, Sales and Marketing

VITAS Healthcare
10.2014 - 12.2016

Community Liaison

VITAS Innovative Hospice Care
09.2011 - 10.2014

Case Manager, Med-Surg

Hialeah Hospital
08.2010 - 09.2011

Performance Improvement Analyst

Hialeah Hospital
07.2008 - 08.2010

Admission Nurse, Sales Rep, ALF Team Manager, Patient Care Administrator

VITAS Innovative Hospice Care
01.2000 - 01.2006

Telemetry/SICU Nurse, Case Manager

Palmetto General Hospital
01.1996 - 01.2000

Diploma -

Jackson Memorial Hospital School of Nursing

Associate Degree - Science

Miami Dade Community College

Similar Profiles

CREATE PROFILE