Makayla Lee
Houston,TX
Summary
Strategic and results-driven Senior Marketing Analyst with 5+ years of experience in retail media, digital marketing, and B2B strategy. Proven ability to manage strategic accounts with $200K+ budgets, delivering $100K in incremental revenue in Q4 2025 and achieving the highest closed/won rate on the Account Management team at CMX. Expertise in data-driven storytelling, campaign optimization, and performance reporting, driving measurable improvements in ROI and enterprise growth. Recognized as a CMX League of Excellence Award recipient for exceptional performance and collaboration. Diverse experience spanning B2B (government contracting, non-profit partnerships) and B2C (community affairs, consumer campaigns), demonstrating a strong understanding of both business and consumer marketing strategies.
Overview
19
19
years of professional experience
Work History
SR. MARKETING ANALYST
CVS/CVS Media Exchange
06.2023 - Current
- Managed end-to-end campaign lifecycle for joint business partners and strategic suppliers, including Mondelez (Oreo, Halls, Cadbury), Duracell, Primo/Blue Triton Brands (Nestle Pure Life, Saratoga), and Henkel (Schwarzkopf, Got2Be).
- Activated 20+ campaigns per quarter for top-tier suppliers, leveraging expertise in marketing analytics, campaign strategy, tentpole/consumer moment activation, and revenue generation to drive measurable improvements in performance and ROI. Managing all areas of CMX product with great attention to detail.
- Delivered $100k in incremental revenue in Q4 2025, achieving the highest closed/won rate on the Account Management team through strategic upsell initiatives and supplier engagement.
- Optimized in-flight campaigns by reallocating $68k in media spend, preserving $70k in campaign revenue and improving ROI through data-driven recommendations and collaboration with top-tier suppliers.
- Built and maintained reporting frameworks to analyze campaign metrics, translating complex data into actionable insights, built reporting framework, and using data-driven insights, that informed strategy, improved campaign effectiveness, and positively impacted campaign performance and direction.
- Led campaign kickoffs and creative development, managing creative briefs, confirming media planning details, and ensuring compliance to reduce turnaround time and enhance supplier satisfaction.
- Served as primary liaison for supplier communications, overseeing creative feedback, approvals, and revisions to maintain brand integrity and accelerate campaign launches. Enhanced customer relationships by delivering top-tier support and ensuring seamless collaboration across stakeholders.
- Prepared detailed performance reports and marketing effectiveness analysis.
- Mentored team members while serving as SME for Workfront, Audience, Influencer, and Invoicing/IO; and created/updated SOPs (including DCO SOP) and contributed to SME projects that improved operational efficiency and campaign readiness.
- Maintained campaign infrastructure (SharePoint, Workfront, intake forms, checklists) ensuring compliance and readiness for 100% of campaigns launched in 2025.
SOCIAL MEDIA SPECIALIST/SENIOR COMMUNICATIONS SPECIALIST
Connected Health - Defense Health Agency
Tacoma, Washington
01.2020 - 02.2023
- Increased social media impressions by 1,300% through data-driven campaign optimization and performance dashboard implementation.
- Developed and executed digital engagement strategies that boosted audience reach and improved engagement rates across multiple platforms.
- Streamlined cross-functional collaboration among 5+ military branches, aligning diverse stakeholders to deliver unified messaging for health initiatives.
- Leveraged analytics to refine outreach, resulting in improvement in click-through rates and measurable growth in patients' and medical professionals' education engagement.
MARKETING & COMMUNICATIONS LEAD
Trillium
Tacoma, WA
06.2018 - 01.2020
- Built a marketing department from the ground up, creating standardized workflows that reduced turnaround time.
- Managed multi-client accounts across 4 counties, driving increased client satisfaction and retention.
- Secured partnerships with major employers (Panera, MOD Pizza, REI), generating increased revenue and expanding community outreach efforts.
- Led PR efforts contributing to Trillium's recognition as one of the '100 Best Companies to Work For', enhancing brand reputation and talent acquisition.
MULTIMEDIA PRODUCER
Filmina Productions
Tacoma, WA
06.2008 - 12.2018
- Directed multiple concurrent projects, coordinated cross-functional teams, and delivered on time and within budget, resulting in 100% client satisfaction rate.
- Managed cross-functional creative teams of videographers, editors and designers, improving production efficiency.
- Produced campaigns for diverse industries, increasing client visibility and engagement through strategic storytelling and media placement.
COMMUNITY AFFAIRS ASSOCIATE PRODUCER
Ktla 5
Los Angeles, CA
06.2007 - 09.2008
- Coordinated community campaigns between sales teams, TV, and community partners demonstrating ability to manage complex, multi-stakeholder initiatives with understanding of media planning and execution that achieved record-breaking blood donation turnout, doubling turnout from previous participation.
- Managed partnerships with nonprofits and event promoters, increasing engagement by 135%.
- Delivered successful event participation through collaboration with sales and TV teams, strengthening brand presence and audience loyalty.
Education
Bachelor of Arts - Broadcast Journalism
Central Washington University
08.2009
Associate of Arts - Marketing & Communications
Green River Community College
06.2005
Skills
- Revenue Target Achievements
- Digital Media Planning & Marketing
- Retail Media & Digital Campaigns
- Client Relationship Management
- Performance Advertising Solutions
- Cross-Functional Team Leadership
- Campaign Performance Optimization
- Data Analytics, Visualization & Reporting
- Media Campaign Strategy
- Strategic Partnership Development
- Advanced Reporting & Insights Generation
- Consultative Sales Approach
- Strategic Recommendation Development
- Campaign Performance Tracking
- Cross-Functional Collaboration
- Competitive Landscape Analysis
- B2B/B2C Marketing Strategy
- C Tools (eg SalesForce, WorkFront)
- AI Automation Platforms & Decision Support Tools (eg ChatGPT, Copilot)
- Sales Enablement
- Data Synthesis
- Consumer Insights
Profile
Makayla's Profile
Professional Achievements
- League of Excellence Award Recipient, 2025-10-01
- CMX Mentorship Program Participant
- Onboard buddy for New Team Members
- Recognized for Proactive Problem-Solving and Data-Driven Approach
Timeline
SR. MARKETING ANALYST
CVS/CVS Media Exchange
06.2023 - Current
SOCIAL MEDIA SPECIALIST/SENIOR COMMUNICATIONS SPECIALIST
Connected Health - Defense Health Agency
01.2020 - 02.2023
MARKETING & COMMUNICATIONS LEAD
Trillium
06.2018 - 01.2020
MULTIMEDIA PRODUCER
Filmina Productions
06.2008 - 12.2018
COMMUNITY AFFAIRS ASSOCIATE PRODUCER
Ktla 5
06.2007 - 09.2008
Bachelor of Arts - Broadcast Journalism
Central Washington University
Associate of Arts - Marketing & Communications
Green River Community College