MaKena Jordan
Dallas
Summary
Dynamic marketing professional with a proven track record at PMG, excelling in campaign management and data analysis. Skilled in cross-functional collaboration, I deliver actionable insights and optimize performance metrics, driving impactful media strategies. Adept at leveraging market research to enhance brand positioning and achieve measurable results.
Overview
4
4
years of professional experience
Work History
Programmatic & Brand Media Coordinator
PMG
Dallas
2025.06 - Current
- Execute programmatic and brand media campaigns across Amazon DSP, DV360, and The Trade Desk, including support for managed service vendor campaigns.
- Own end-to-end campaign execution, including setup, trafficking, pacing, optimization, QA, and tag delivery.
- Deliver weekly reporting and measurement across multiple client LOBs, including performance insights and brand lift studies.
- Manage monthly billing and vendor reconciliation to ensure accurate spend and financial alignment.
- Partner cross-functionally with Media, Analytics, and Ad Ops to ensure accurate execution, reporting, and data integrity.
Outreach & Events Manager
UNC Charlotte University Recreation Center
Charlotte
2022.08 - 2025.04
- Strategize and execute marketing initiatives for the recreation facility
- Facilitate promotional tabling events to actively engage with students
- Update the department's website weekly and maintain three event calendars for upcoming events
- Complete bi-annual analytic reporting for social media and website performance
Marvel Brand Intern
Electronic Arts (EA)
Remote
2024.05 - 2024.08
- Conducted a comprehensive market research project to analyze Gen Z and Alpha consumer trends and preferences, utilizing published reports and a conducted survey
- Provided actionable recommendations based on research insights to improve brand positioning and marketing campaigns
- Created a detailed presentation to communicate research findings to senior management
Digital Marketing Intern
Rack Room Shoes
Charlotte
2023.05 - 2023.08
- Developed insights and data-based social strategy for Instagram, Threads and TikTok
- Contributed to the development of a comprehensive social media strategy deck for Threads
- Collaborated on fall and winter influencer briefs
- Reported social media insights within primary KPIs monthly and quarterly
- Allocated social media assets through Bazaar Voice (Curalate) for social platform scheduling and community management
Education
Bachelor of Science - Business Administration, Marketing (Analytics), Minor in Communications
University of North Carolina at Charlotte
Charlotte, NC05.2025
Skills
- Data analysis
- Campaign management
- Market research
- Cross-functional collaboration
- Performance measurement
- Analytics reporting
Timeline
Programmatic & Brand Media Coordinator
PMG
2025.06 - Current
Marvel Brand Intern
Electronic Arts (EA)
2024.05 - 2024.08
Digital Marketing Intern
Rack Room Shoes
2023.05 - 2023.08
Outreach & Events Manager
UNC Charlotte University Recreation Center
2022.08 - 2025.04
Bachelor of Science - Business Administration, Marketing (Analytics), Minor in Communications
University of North Carolina at Charlotte