Malachi Richie

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• Increased sales in both new and used car departments by implementing processes that have worked for me in previous roles.
• Led a successful sales team by applying continuous on the job coaching and motivational training.
• Helped negotiate contracts with vendors and suppliers, ensuring best pricing and terms for company profitability.
• Drove gross profit growth for the store from $100,000 to $250,000 monthly within six months.

• Oversaw ordering for vehicles for both Nissan and Cadillac inventory.
• Trained and mentored sales staff to deliver better customer experience and gross profit.
• Analyzed market trends and competitor activities to adjust sales tactics accordingly.
• Worked in the CRM to prospect for more opportunities, leading by example.

• Held team meetings daily, reinforcing goals and objectives by focusing on areas of opportunity
• Trained with sales consultants daily, everything from product knowledge to handling objections.
• Consistently held an average of $1800 per unit, averaging $600,000 monthly in my departments.
• Developed customer relationships, in order to improve store CSI as well as increase sales through referrals.

• Conducted customer interviews to create customized finance options for, improving gross and customer satisfaction.
• Increased store average from $1100 a unit to $2200.
• Increased product penetration from 30% to 70%.
• Ensure documentation was done correctly and in a timely manner, ensuring a smooth funding and titling process.
• Coached sales consultants on how to introduce FI products in their sales approach.

• Delivered exceptional customer service, resulting in highest CSI scores and customer referrals.
• Closed sales using processes and techniques, that were both transparent and profitable.
• Worked average amount of 70 Leads a month, using Vinsolutions, phone ups and referrals.
• Worked service drive daily looking for clients who were ready to trade into a new vehicle.
• Brought in consistently $150,000 in gross profit a month

• Trained new staff on sales techniques and product knowledge to improve team performance and service quality.
• Maintained knowledge of competitor promotions to ensure I could explain why ours were better.
• Top performer every month in new account activations, protections, and customer satisfaction.
• Asked identifying questions in order to determine what my clients needs were.