Malaysia Nichols
Brandon,MS
Summary
Customer-focused sales professional experienced in delivering Apple-style service through meaningful customer discovery, education, and solution-based selling. Proven ability to deepen customer relationships with Apple by connecting individual needs to the Apple ecosystem through personalized recommendations, curated solutions, and thoughtful follow-up. Skilled in maintaining accurate customer profiles, supporting future outreach, and driving repeat engagement, loyalty, and sales while contributing to a collaborative, inclusive retail environment.
Overview
5
5
years of professional experience
Work History
Sales Associate
Kay Jewelers
02.2023 - Current
- Strengthened customer relationships by curating personalized shopping lists and fully updating client profiles with preferences and key occasions, resulting in tailored gift recommendations, effective future outreach, and increased repeat business.
- During peak shopping seasons, drove sales and maintained personalized customer experiences by asking discovery questions, recommending jewelry aligned with customer preferences, and highlighting promotions, consistently exceeding sales targets and increasing average transaction value.
- When customers needed guidance on jewelry quality, educated them on diamond grading, gemstone characteristics, and proper jewelry care, enabling informed purchasing decisions and building trust that led to frequent returns and interest.
- When customers had concerns about sizing, customizations, or repairs, offered alternatives, explained available services, and coordinated with the in-store jeweler, resulting in higher conversion rates and fewer product returns.
- Provided personalized gift recommendations for special occasions such as anniversaries, engagements, and birthdays, enhancing the customer experience and increasing accessory attachment rates.
Sales Specialist
Apple
08.2025 - 01.2026
- During peak product launches with high customer traffic, drove sales while upholding Apple’s customer experience standards by delivering personalized product recommendations through effective discovery questions, probing, and feature demonstrations, resulting in consistently exceeding individual sales targets and increasing daily store revenue.
- Assisted customers uncertain between multiple Apple products by clearly comparing options, explaining ecosystem benefits, and highlighting relevant use-case scenarios, resulting in improved customer satisfaction and increased attachment rates for accessories and services.
- Amid frequent product and software releases, maintained expert-level product knowledge by completing ongoing training and independently studying new features, updates, and competitors, resulting in more effective positioning of Apple products and services against competitors.
- Addressed customer technical concerns prior to purchase by providing hands-on troubleshooting demonstrations, explaining AppleCare coverage, and partnering with the Genius Bar, resulting in an improved customer experience and stronger brand trust.
- In a team-based sales environment with shared goals, supported store success by collaborating with team members to manage floor coverage, share effective sales strategies, and assist during peak hours, helping the store consistently meet or exceed weekly sales and customer experience goals.
Sales Associate Manager
Pandora
12.2020 - 01.2023
- Supported team performance in a collaborative, goal-oriented environment by assisting colleagues during peak hours, sharing sales strategies, and maintaining merchandising standards, helping the store consistently meet or exceed weekly sales and customer satisfaction targets.
- Faced with customers concerned about price or budget, presented flexible product combinations and financing options, resulting in higher-value purchases and repeat visits.
- Faced with hesitant or first-time buyers, explained Pandora’s story, craftsmanship, and personalization options, converting hesitant shoppers into loyal customers
- When assisting multiple customers simultaneously, prioritized needs and provided personalized attention, maintaining high customer satisfaction even during peak periods.
- During new collection launches, actively learned product details and trends to guide customers effectively, positioning the store as a trusted source for unique and meaningful jewelry.
Education
Associate of Arts - General Studies
Hinds Community College
Raymond, Mississippi, MS05-2022
High School Diploma -
Northwest Rankin High School
Flowood, MS05-2020
Skills
- Teamwork and collaboration
- Goal oriented
- Conflict resolution
- Upselling
- Customer engagement
- Knowledge and Apple products and services
Timeline
Sales Specialist
Apple
08.2025 - 01.2026
Sales Associate
Kay Jewelers
02.2023 - Current
Sales Associate Manager
Pandora
12.2020 - 01.2023
Associate of Arts - General Studies
Hinds Community College
High School Diploma -
Northwest Rankin High School