Manny Busto
Tarrytown
Summary
Knowledgeable Area Sales Manager with proven track record in driving regional sales growth and developing strong customer relationships. Knowledge of beer, spirits, wine, the Three-Tier system, and TIPS certified. Successfully led teams in achieving sales targets, ensuring consistent market penetration and revenue increase. Demonstrated leadership and strategic planning skills to enhance team performance and streamline sales processes.
Overview
12
12
years of professional experience
Work History
Area Sales Manager
Sapporo-Stone Brewing
Escondido, CA
03.2025 - Current
- Oversees sales depletion and shipment operations for Sapporo and Stone Brewing across Metro NY, including Manhattan, Brooklyn, Bronx, Queens, Staten Island, and Long Island.
- Achieves effective distributor management for three wholesalers through streamlined inventory control. Enhances operational efficiency by conducting distributor ride-alongs and participating in special events. Drives account promotions and facilitates impactful staff and account training sessions. Delivers comprehensive quarterly business reviews and informative monthly newsletters to support strategic initiatives.
- Responsible for driving the pipeline, securing new business and delivering revenue growth amongst their team.
- Manages a team of 1 Territory Sales Manager in Metro NY while focusing on driving territory growth, meeting revenue goals, and ensuring sufficient sales performance
- Establishes performance expectations by monitoring sales metrics and maintaining a robust sales pipeline.
- Conducts regular assessments of product freshness to ensure quality standards across distribution and trade channels.
- Leverages VIP analytics to assess sales performance and formulate comprehensive weekly, monthly, and quarterly sales strategies.
- Performs administrative tasks, including expense reports, weekly call points, monthly calendar, and sales analysis
- Fosters strong client connections through proactive and attentive customer service interactions.
Territory Sales Manager
Sapporo-Stone Brewing
Escondido, CA
01.2023 - 03.2025
- Oversaw sales depletions and coordinated shipments for Sapporo and Stone Brewing across Metro NY, including Manhattan, Brooklyn, Bronx, Queens, Staten Island, and Long Island.
- Achieved effective distributor management for three wholesalers through streamlined inventory control. Enhanced operational efficiency by conducting distributor ride-alongs and participating in special events. Drove account promotions and facilitated impactful staff and account training sessions. Delivered comprehensive quarterly business reviews and informative monthly newsletters to stakeholders.
- Conducted strategic calls with new and existing accounts to enhance distribution points and foster brand growth.
- Strengthened partnerships with account and sales teams to optimize sales performance and increase revenue.
- Engaged with key accounts to strengthen relationships and drive sustainable revenue growth.
- Collaborated with teams to align strategies and successfully reach quarterly objectives.
- Conducted regular assessments of product freshness to ensure quality standards across distribution and trade channels.
- Utilized VIP for sales analysis to enhance strategic planning on a weekly, monthly, and quarterly basis.
- Performs administrative tasks, including expense reports, weekly call points, monthly calendar, and sales analysis.
Brand Manager
Oak Beverages Inc.
Blauvelt, NY
12.2013 - 02.2020
- Managed Domestic and Imported Beer and Spirits brands at Distributor
- Liaison between Sales Department and Brewery/Beverage Group
- Inventory tracking and ordering of Product and Point of Sale
- Attended Annual Business Plans (ABPs) to create budgets and establish goals for each Brewery/Beverage Group
- Created incentives for sales force to attain sales goals
- Scheduled and performed ride-alongs with Sales Force/Sales Managers to ensure brand focus is at forefront with accounts
- Worked closely with the Graphic Design Department for the creation of customized sales sheets and marketing material
- Organized and attended On-Premise promotions, events, and festivals to help promote brands
- Attended the 2017, 2018, and 2019 Rite-Aid validations to secure Off-Premise authorizations for upcoming store resets
- Worked with Chain Department to secure extra PODs and maintain relationships with buyers/managers of all Chains Stores throughout Oak’s footprint
- Blauvelt, NY
Division Sales Manager NYC 96 Street- South
Oak Beverages Inc.
Blauvelt, NY
10.2016 - 10.2017
- Responsible for managing 2 Supervisors and 9 Sales Representatives in NYC
- Held weekly group meetings to review numbers, issues, successes, and struggles in the marketplace
- Conducted interviews and hired personnel for the Division
- Reported weekly to General Manager and Director of Sales with sales data, personnel issues, and an overall summary of work week
- Worked weekly with Sales Representatives to help push brands and close sales to hit all goals
- Analyzed sales statistics geographically and demographically to determine the proper focus for each product
- Worked personally with some of Oak’s high-volume On-Premise Accounts to ensure that customer service was executed 100% (Brother Jimmy’s, Webster Hall, Eataly)
- Blauvelt, NY (Role was in addition to Brand Manager)
Education
Bachelor of Arts - Criminal Justice, Spanish
Seton Hall University
NJ01.2004
High School Diploma -
Archbishop Stepinac High School
White Plains, NY01.1998
Skills
- Proficient in Microsoft Office and CRM software (VIP, LILYPAD)
- Proficient in Data Analysis Programs (High Jump/Route Center/Encompass)
- Proficient in Spanish
- Relationship building
- Territory management
- Sales team supervision
- 20 years of Hospitality/Food & Beverage Service; 10years Bartending experience
- Volunteer Firefighter, Company Vice President/Secretary – Tarrytown Fire Department Riverside Hose Co#4, Engine 80
Languages
Spanish
Limited Working
Timeline
Area Sales Manager
Sapporo-Stone Brewing
03.2025 - Current
Territory Sales Manager
Sapporo-Stone Brewing
01.2023 - 03.2025
Division Sales Manager NYC 96 Street- South
Oak Beverages Inc.
10.2016 - 10.2017
Brand Manager
Oak Beverages Inc.
12.2013 - 02.2020
Bachelor of Arts - Criminal Justice, Spanish
Seton Hall University
High School Diploma -
Archbishop Stepinac High School