MANNY MARTINEZ

• Directed sales and marketing strategy to align community positioning with regional housing demand.
• Developed marketing campaigns supporting brand visibility, traffic generation, and lead conversion.
• Oversaw sales team performance, coaching, and pipeline management for consistent closing execution.
• Led pricing reviews, incentive planning, and competitive analysis across new-home communities.
• Managed $1,450,000 annual marketing budget.
• Partnered with construction, finance, and operations teams to resolve issues and support delivery goals.
• Managed 40-member sales and marketing team comprised of new home consultants, sales managers, internet sales and marketing coordinators.
• Evaluated market trends and inventory performance to guide product mix and launch decisions.
• Played an instrumental role in shaping company messaging, ensuring consistency across all promotional materials.
• Mentored staff members, fostering a culture of continuous learning and professional development within the organization.
• Implemented systems and procedures to increase sales
• 2025 687 Homes Sold - 2024 796 Homes Sold

• Residential Sales Manager of the Year 2022. BIA Pinnacle Award.
• Managed: 280 Million in Volume 2022, 188 Million in Volume 2021, 68 Million in 2020
• Collaborated with members of executive team to develop sales forecasts that support overall business plan. Annual Plan 500+ new homes.
• Monitored and analyzed activities of each sales consultant to meet weekly and monthly objectives. Achieved 40-50 new signups monthly.

Outlined key responsibilities for team and project management.

• Sales Meetings/Coaching: Partnered with division leaders to outline pertinent content for Quarterly meetings. Held community level meetings weekly with Production, Land, Sales, HOA and Coordinators.
• Crafted monthly pricing briefs (CMA) focusing on necessary pivots for growth, collaborated with operations team for continuity, and drafted Pricing Memos to guide communities in capturing incremental sales amid heightened demand and limited supply. (2021-2022)
• New Community Model Parks: Configured and designed New Model Parks 5 New Communities. Lead process from design to summit presentation and Grand Opening. Drove results to open on schedule with the team prepared for success.
• Lot Inventory: Startegic Lot Release with a focus on supply (good-Best), demand, Pace, and lot premium yield. Reviewed on a weekly cadence to optimal performance. Managed Lot supply of 330+ over 12 communities and varied product lines.
• Showcase Home Inventory: Designed, configured and submitted 30-40 inventory homes per month. Maintained relevant performance data to ensure homes were aligned with target market. Managed marketing of homes in MLS through contract and closing with a focus on ADOM and margin.
• Developed strategic closeout plans that focused on pace, progression, model conversion, turnover, and team transition.
• Created annual team goals based on operational objectives, conducted semi-annual performance reviews, and provided real-time coaching and feedback. Team size fluctuated from 17 to 25 members, identifying and investing in potential future leaders to build bench strength.
• Community Marketing: Monthly creative sessions with our marketing team to uncover new tools, trends, impactful messaging and urgent needs.
• Online Sales Consultants: Bi-Weekly meetings with our online sales team to keep up to date on developing trends while collaborating on Opportunities for Improvement.
• Design Studio: Coached/Managed 2 Design Consultants in a busy studio while dealing with various product shortages. Reviewed schedules weekly to session numbers and product penetration objectives were met. Maintained a continued focus on accuracy and the customer experience. 330 +/- Design sessions per designer, per year.
• Analyzed internal and external sales processes to enhance customer experience, identifying areas for improvement and implementing strategies to better meet client needs.
• Community Level Overhead Management: Expense and budget oversight at community level. Worked with team on cost saving measures while reducing waste.
• Land Development: Collaborated with Land Development Team to calibrate sales pace by product series. Focus on pace/margin without gapping out in an extended LD environment. Provided valuable market insight to Land Acquisition Team to shape future projects.
• Backlog Management: Bi-Weekly review of backlog in critical stages with Mortgage, Title and Closing Team. Implemented action plans for files at risk.

Oversaw land project management activities since January 2023.

• Manage Field efforts related to storm water.
• Coordinated contractors, inspectors, and engineers.
• Manage project budget, schedule, cash flow and development trades.
• Coordinate with municipalities and other government agencies from entitlement to final acceptance.
• Review design documents, site plans, and plats for project coordination and accuracy.

• Oversaw employee performance, identified issues, and improved efficiency to meet productivity targets.
• Motivated employees and coached them through performance improvement areas to enhance overall team effectiveness.
• Increased sales by 10% in 2017, 2018, 2019.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Developed sales strategy informed by analysis of consumer buying trends and market conditions to align with market demands.
• Motivated employees to succeed and coached through areas of improvement.
• Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.

• Sold new homes across multiple communities, contributing to overall sales targets.
• Maintained 98% "Definitely Would Recommend." Trained and Mentored 5 New Team Members.
• Led "Wisdom of Teams" initiative during 2014 and 2015, fostering collaboration among team members.
• Achieved 98% "Definitely Would Recommend" rating while training and mentoring 5 new team members.
• Created and executed engaging marketing events to attract potential home buyers.

• Managed a team of 5 Finance Managers to achieve departmental goals. / 20 Sales Consultants.
• Increased Revenue and Product Penetration by 15%.
• Reduced overhead by streamlining contract transit, cutting processing time by 14 days.
• Secured 3rd party financing for over 250 monthly units, enhancing financing options for customers.
• Developed and organized over 90 New Car contracts each month to streamline operations..
• Reduced overhead by cutting contracts in transit by 14 days.
• Enhanced resource utilization through data management systems, achieving cost savings via strategic contract analysis.
• Established and enforced controls on revenue and expenses to protect company assets.