Marcella Schneider, CFE
Arrington,VA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 5+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Authority Brands
09.2023 - Current
- Lead and execute comprehensive marketing strategies for 13 company-owned trade brand locations, managing an annual revenue portfolio exceeding $80M.
- Oversee local marketing budgets, ensuring optimal resource allocation and ROI.
- Provide strategic direction and executional support for both portfolio-wide and individual brand initiatives.
- Identify and implement opportunities for portfolio optimization, including new templates, formalized processes, and vendor relationship management.
- Act as the primary marketing liaison for retail store management, building strong partnerships to align on marketing activities.
- Continuously optimize marketing channels such as broadcast media, print, paid digital media, online partnerships, and direct mail for retail stores.
- Drive innovation by proposing new marketing channels, with a focus on CRM automation, digital lead generation, and SEO to maximize revenue growth.
- Maintain real-time knowledge of marketing plans, performance, and creative output, responding proactively to store-specific needs.
- Prepare and present monthly, quarterly, and annual marketing performance reports to C-suite leadership, highlighting key activities, outcomes, and strategic insights.
- Lead, mentor, and develop direct reports, fostering a collaborative and high-performing team.
- Establish cross-brand best practices and drive opportunities for cross-sell initiatives across the portfolio.
Marketing Manager
International Franchise Association
04.2021 - 09.2023
- Plan and execute integrated marketing campaigns across various channels, including digital marketing, social media, email marketing, and events.
- Oversee all event marketing for five flagship conferences and partner events, developing comprehensive campaigns, promotional content, and retargeting strategies.
- Manage the company's paid and organic social media presence, creating engaging content, monitoring performance, and optimizing campaigns for maximum engagement and reach.
- Collaborate with cross-functional teams (sales, government relations, education, and design) to ensure alignment of marketing efforts with business objectives.
- Develop and nurture relationships with external partners, agencies, and vendors to support marketing initiatives and enhance capabilities.
- Create and present detailed reports and dashboards to senior management, providing actionable insights and recommendations for campaign optimization.
Digital Marketing Strategist & Project Manager
Loebig Ink, LLC
08.2019 - 06.2021
- Conducted one-on-one CMS training for 15+ clients, guiding organizations on best practices across multiple platforms.
- Designed mobile-optimized websites for 20+ clients, improving online presence across industries.
- Managed 15+ SEO projects, ensuring timely, high-quality deliverables with a focus on search ranking through keyword research, on-page optimization, and link-building strategies.
- Analyzed web analytics, providing data-driven insights and executing social media campaigns to boost brand visibility and traffic.
Online Marketing Specialist
PUNKTUM Werbeagentur GmbH
08.2018 - 08.2019
- Continuously developed and implemented SEO strategies, including keyword research, website optimization, and performance tracking.
- Created and updated website content using CMS platforms such as WordPress and Typo3.
- Managed and optimized Google Ads accounts for multiple clients, providing recommendations to enhance campaign performance.
- Contributed to five rebranding projects, three website developments, and multiple social advertising campaigns, supporting the team in executing marketing initiatives.
Education
Bachelor of Science - Online Communication & Marketing
Darmstadt University of Applied Sciences
Darmstadt, Germany09.2023
Certified Franchise Executive -
International Franchise Association
Washington, DC09.2023
Skills
- Digital Marketing
- Marketing Analytics
- Marketing campaign development
- Web Analytics (Google Analytics (GA4))
- CRM Management
- SEO Optimization
- Email Marketing Automation
- Social Media Marketing
- Adobe Creative Suite
- Brand positioning
- Website Development
- Website Coding Skills ( HTML, JavaScript)
Leadership Experience
Authority Brands:
Led a CRM migration to implement ServiceTitan with the MarketingPro integration to enhance marketing effectiveness. Additionally spearheaded and executed a call center revenue optimization project focused on improving lead response time, contract rates, and number of contact attempts. This initiative resulted in a 15% increase in online lead bookings, an 8 percentage point rise in conversion rates, and a 4 percentage point reduction in cancellation rates, ultimately boosting ROI.
International Franchise Association:
Served as the staff liaison for the Marketing and Innovation Committee, overseeing the development of marketing-focused discussion topics and coordinating committee engagement with broader membership. These efforts led to a 20% increase in committee visibility and membership participation.
Timeline
Marketing Manager
Authority Brands
09.2023 - Current
Marketing Manager
International Franchise Association
04.2021 - 09.2023
Digital Marketing Strategist & Project Manager
Loebig Ink, LLC
08.2019 - 06.2021
Online Marketing Specialist
PUNKTUM Werbeagentur GmbH
08.2018 - 08.2019
Bachelor of Science - Online Communication & Marketing
Darmstadt University of Applied Sciences
Certified Franchise Executive -
International Franchise Association
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