Marcus Maier
Daphne,AL
Summary
Accomplished and data-driven marketing specialist with over 10 years of experience designing and executing impactful digital campaigns and optimizing strategies. Skilled in marketing automation and campaign management, I leverage data-driven strategies to enhance brand positioning and drive engagement. A collaborative team player that excels in delivering measurable results.
Overview
12
12
years of professional experience
Work History
Sales & Marketing Data Specialist
Barnhart
11.2018 - Current
Digital marketing campaign execution/design/tracking/reporting, configuration and development of marketing automation systems (Marketo Engage), Project Management, marketing campaign analysis, CRM administration and audience segmentation (Salesforce), data research, IFS Platform sales-related continuing development, & digital asset management.
Advertising Coordinator
Nichols Real Estate
09.2013 - 09.2018
In charge of all marketing and advertising functions of the company. Coordinate all digital and print advertising, manage social media pages, create and execute email marketing campaigns, and handle any other needed marketing functions.
Education
Bachelor of Science - Marketing
University of Alabama
AL05-2013
Skills
- Marketing Automation: Extensive experience with Adobe Marketo, legacy experience with Pardot (SF Marketing Cloud)
- Campaign Management: Building bespoke multi-phase email and wider marketing campaigns, including longer customer nurture campaigns
- CRM and Web Lead Integration: Experienced Formstack and Salesforce Admin, Developed new web lead pipeline
- Technical & Creative: Adobe Photoshop, Digital Asset Management, Survey and Form Design, Basic HTML, Extensive Collaboration with IT teams
- Data Management: CRM Administration, Database Segmentation, Data Cleansing
- Analytics & Reporting: Google Analytics Certified, Power BI, Tableau, Data Research & Interpretation, Excel (Advanced)
- Core Competencies: Project Management, Strategic Planning, Cross-functional Collaboration, Excellent Communication
Timeline
Sales & Marketing Data Specialist
Barnhart
11.2018 - Current
Advertising Coordinator
Nichols Real Estate
09.2013 - 09.2018
Bachelor of Science - Marketing
University of Alabama
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