Maria Jenson
Summary
Visionary advocate and leader focused on arts and culture, and social and economic impact. Accomplished and results-oriented creative professional with experience leading diverse teams, managing budgets and developing strategies to engage specific and broad audiences. Proven track record of developing successful and innovative marketing and community-engaging campaigns that improve visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of voice and messaging. All in service of undertaking work that creates a more positive and equitable world for all.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Creative and Executive Director
SOMArts Cultural Center
05.2016 - Current
- Leads legacy arts organization with empathy, fostering a positive work culture.
- Champions high performing leadership team focused on collaboration, transparency and accountability.
- Passionately serves as internal and external diplomatic and informed advocate.
- Devises and presents business plans and forecasts for SOMArts' board of directors.
- Collaborates with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Monitors industry trends to stay fresh and engaging.
- Develops strategic communication and marketing plans.
- Spearheaded doubling SOMArts' operating budget over two years enabling programmatic and operational growth.
- Formulates and monitors budgets to manage expenses and control costs.
- Designs and implements cost-effective creative strategies to improve ROI.
- Analyzes data and metrics to measure success of campaigns and adjust strategies accordingly.
Public Private Partnership Manager
SFMOMA
10.2013 - 05.2016
- Created SFMOMA's 2016 Cultural and Economic Impact Study in partnership with the Boston Consulting Group.
- Optimized community engagement through outreach and partnership building with community stakeholders, city and governmental officials, philanthropists and museum trustees.
- Developed, tracked and managed relationships with a broad base of constituents, maintained a significant data base.
- Served as museum's primary liaison and representative.
- Worked closely with SFMOMA's development and philanthropy teams driving exciting new fundraising opportunities in tandem with the museum's 2016 reopening.
- Joined business development meetings and supported market outreach plans to improve business development
ArtPadSF Art Fair Founding Director
ArtPadSF
12.2010 - 06.2013
- .Created ArtPadSF's mission, vision and market viability to develop a high profile event.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Developed strong partnerships with galleries, museums, arts organizations, artists and corporate sponsors to allow for collaboration and significant opportunities for growth.
- Identified business development opportunities and challenges
- Represented organization at industry conferences and events.
- Developed key operational initiatives to drive and maintain substantial business growth.
Education
Marketing And Economics
Michigan State University
East Lansing, MISkills
- Empathetic and strategic leadership
- Outgoing and effervescent
- Non profit management
- Collaborative
- Budgeting
- Diplomacy and tact
- Expert communicator
- Event planning and execution
- Networking
- Relationship management
Affiliations
- SF Travel Association, Board of Directors
- Californians for the Arts, Board of Directors
- SOMA West CBD, Board of Directors
Certification
- 2019 YBCA 100 awardee
- 2018 Getty Leadership Fellowship, Certification
- 2017 San Francisco Arts Institute Disruptor Award
- 2016 18 Cultural Leaders to Watch, Cultural Type
Timeline
Creative and Executive Director
SOMArts Cultural Center
05.2016 - Current
Public Private Partnership Manager
SFMOMA
10.2013 - 05.2016
ArtPadSF Art Fair Founding Director
ArtPadSF
12.2010 - 06.2013
Marketing And Economics
Michigan State University
Similar Profiles
Aisha LiongiAisha Liongi
Kitchen Support Worker at Polynesian Cultural Center, PCCKitchen Support Worker at Polynesian Cultural Center, PCC
William BelserWilliam Belser
Global Client Relationship Coordinator/CRM Manager at The Cultural Intelligence CenterGlobal Client Relationship Coordinator/CRM Manager at The Cultural Intelligence Center
Fealofani MoorsFealofani Moors
Sr Manager - Food Production at Polynesian Cultural Center, PCCSr Manager - Food Production at Polynesian Cultural Center, PCC
ARYE DWORKENARYE DWORKEN
Executive Creative Director/ Creative Director, Writer & Concept Developer at Independent Consultant/ FreelanceExecutive Creative Director/ Creative Director, Writer & Concept Developer at Independent Consultant/ Freelance
Tony SternTony Stern
Executive Creative Director | Brand & Content Strategy Leader | Creative Consultant at HuddleExecutive Creative Director | Brand & Content Strategy Leader | Creative Consultant at Huddle