Maria Manoela
Miami,FL
Summary
Highly motivated marketing professional with over 20 years of experience in Business Development, Communications, Media and Entertainment. Mobile Content, digital advertising and marketing campaigns supported by outstanding sales growth. Positive working relationships with clients, colleagues and stakeholders of all levels. Communication style and work ethic have proven to be useful in multi-disciplinary environments. Native Portuguese speaker. Fluent in English and Spanish.
Overview
21
21
years of professional experience
Work History
Client Account Executive
Skep 360
Miami
01.2018 - Current
- Identify and develop new business opportunities while maintaining a pipeline of sales prospects, Nurture relationships with the existing client base, Collaborate with internal partners to drive revenue and meet established sales targets, Create effective events and marketing campaigns in line with the brands and resources
Director of Mobile
TOP Sports Ventures
Rio de Janeiro
01.2010 - 01.2015
- Created and managed 'Infinity Torcedor', main B2B mobile product, reaching 2.2 million subscribers in one year, Generated $3.5 M YTD 2013) as a result of a targeted Sport SMS services for TIM BR, Management of the first paid sports OTT product in Brazil: Esporte Interativo Plus, Led negotiations, closed deals and managed client's relationships with all Brazilian mobile carriers, Launch and Development of the first 100% interactive Brazilian TV show, Dono da Bola, Responsible for content sale and mobile Apps strategy
Country Manager
Arvato Mobile Brazil
Rio de Janeiro
01.2006 - 01.2009
- Formed, selected and trained marketing department team, Implemented new media projects with affiliates, website partners and TV channels, Led negotiations and managed client relationships with major broadband and mobile operators, Managed merchandising and production of content (videos, ringtones, and text) for own sites, mobile operators and web TV increasing company revenues by 90%
Marketing Coordinator
Oi
Rio de Janeiro
01.2003 - 01.2005
- Planned the launch of the first convergence product 'Oi Conta Total:(mobile+internet+phone) for the Brazilian market, Responsible for obtaining approvals from the legal, finance and revenue assurance departments to launch several products focused on high-value customers, Led several negotiations with handset manufacturers to structure co-branded products and merchandising, Managed marketing and communication strategies to promote Telemar's new broadband service 'Velox' as a means to increase customer's trials and penetration
Education
12.2003
Bachelor of Arts in Marketing -
12.1999
Skills
- Account Management
- Marketing Strategy Development
- Account Acquisition
- Brand Marketing
- Customer Portfolio Management
- Brand Development
- Market Trend Analysis
- New Business Development
- Verbal and Written Communication
- Sales Presentations
- Product and Service Promotion
- Relationship Building
- Decision-Making
- Brand-Building Strategies
- Digital Sales
- Advertising Campaigns
- Brand Development and Marketing
- Team Building and Leadership
- B to B sales
- Business development and planning
Core Competences
- SXSW, 2019-01-01
- SXSW, 2021-01-01
- Digital Marketing Circuit - General Assembling NYC, 2016-02-01
- Mobile World Congress, Barcelona, Spain, 2015-01-01
- Mobile World Congress, Barcelona, Spain, 2013-01-01
- Mobile World Congress, Barcelona, Spain, 2011-01-01
- Mobile World Congress, Barcelona, Spain, 2009-01-01
- Mobile World Congress, Barcelona, Spain, 2008-01-01
- Mobile World Congress, Barcelona, Spain, 2007-01-01
- Mobile World Congress, Barcelona, Spain, 2006-01-01
- Leadership Training - "Lider do Futuro", São Paulo, Brazil, 2012-01-01
- Business Development Training - Bertelsmann Group, Hamburg, Germany, 2009-01-01
- CTIA 2007, Orlando, Florida, 2007-01-01
- Contenido Móvil Américas 2006, Miami, Florida, 2006-01-01
Languages
Portuguese
Native/ Bilingual
English
Full Professional
Spanish
Professional
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Client Account Executive - Skep 360
01.2018 - Current
Director of Mobile - TOP Sports Ventures
01.2010 - 01.2015
Country Manager - Arvato Mobile Brazil
01.2006 - 01.2009
Marketing Coordinator - Oi
01.2003 - 01.2005
School of Business, University of Miami - ,
Faculdade da Cidade - Bachelor of Arts in Marketing,
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