MARIA OLIVEIRA
Boston,MA
Summary
Dynamic and results-driven professional with a proven background in sports rewards and fan engagement, honed through a high-impact role as a Season Rewards Specialist with the Boston Red Sox. Adept at developing and implementing innovative rewards programs that drive fan loyalty, enhance season ticket holder satisfaction, and support revenue growth. Skilled at collaborating with sales and marketing teams to create targeted promotions, leveraging data insights to maximize fan engagement and retention. Known for exceptional communication and a customer-centric approach, consistently achieving measurable results that foster fan loyalty and elevate the fan experience.
Overview
3
3
years of professional experience
Work History
Season Rewards Specialist
Boston Red Sox
04.2024 - Current
- Developed and launched rewards programs aimed at increasing season ticket holder loyalty, enhancing retention and driving upsell opportunities.
- Implemented targeted loyalty initiatives that boosted fan engagement and created cross-selling opportunities within the season ticket base.
- Partnered closely with marketing and sales teams to craft and execute promotional campaigns, driving revenue growth and program expansion.
- Refined communication strategies to highlight program benefits, increasing customer buy-in and expanding member participation.
- Consistently delivered measurable increases in fan engagement and satisfaction, contributing to revenue targets and customer loyalty.
Marketing and Membership Director
The UMass Club
07.2023 - Current
- Drove membership growth and retention through strategic sales initiatives, directly contributing to the club’s revenue goals.
- Developed and executed membership engagement programs, enhancing member satisfaction and fostering a vibrant club community.
- Designed a diverse range of events, from exclusive gatherings to large-scale socials, that increased member participation and provided value-added experiences.
- Led the entertainment committee, working with a cross-functional team to curate engaging events aligned with member interests.
- Directed social media strategy to elevate the club’s online presence, attract new members, and increase engagement with current members.
Member Relations Coordinator
The UMass Club
07.2023 - 03.2024
- Cultivated strong relationships with club members, acting as the primary point of contact to address inquiries, resolve concerns, and enhance overall member satisfaction.
- Coordinated member events and engagement initiatives, creating meaningful experiences that strengthened member loyalty and participation.
- Supported membership sales efforts by providing personalized tours and orientations, showcasing club benefits to prospective members.
- Regularly gathered and analyzed member feedback to inform service improvements, contributing to higher retention and member satisfaction rates.
Turo Host
Turo Car Rental
12.2021 - Current
- Operated a top-rated Turo car rental service, consistently delivering exceptional guest experiences and maintaining high standards of vehicle quality.
- Ensured vehicle safety and cleanliness through routine inspections and maintenance, contributing to positive guest feedback and repeat bookings.
- Strategically listed and priced vehicles, creating compelling descriptions that highlighted unique features and ensured clear guest guidelines.
- Streamlined check-in and check-out processes with digital tools, enhancing communication, convenience, and overall guest satisfaction.
Education
BBA - Marketing
The University of Massachusetts Amherst
Amherst, MA05.2023
Skills
- Sales Strategy
- Marketing Analysis
- ZoomInfo Software Proficiency
- Trend Forecasting
- Communications Management
- Microsoft Office Proficiency
Languages
Spanish
Native or Bilingual
Portuguese
Native or Bilingual
Timeline
Season Rewards Specialist
Boston Red Sox
04.2024 - Current
Marketing and Membership Director
The UMass Club
07.2023 - Current
Member Relations Coordinator
The UMass Club
07.2023 - 03.2024
Turo Host
Turo Car Rental
12.2021 - Current
BBA - Marketing
The University of Massachusetts Amherst
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