Maria Rives
Miami
Summary
Results-driven Content and Social Media Strategist with 9+ years of experience in digital storytelling, event coverage, and influencer partnerships. Expertise in managing content calendars and implementing video-first social strategies that enhance engagement and community growth across multiple platforms.
Overview
10
10
years of professional experience
Work History
Assistant Director of Social Media
Florida International University
Miami
08.2024 - Current
- Lead strategic direction and execution of social media content supporting brand visibility, recruitment, partnerships, and institutional initiatives.
- Oversaw creator ambassador program to produce video-first content that reinforced brand messaging.
- Directed event storytelling and real-time social coverage to enhance engagement during major campaigns and activations.
- Collaborated with leadership, marketing, partnerships, and communications teams to execute integrated campaigns.
- Analyze performance metrics to optimize audience engagement and content effectiveness.
Social Media Manager
Florida International University
12.2021 - 08.2024
- Create written, visual, and multimedia content intentionally for specific social media platforms.
- Manage the social team to execute day-to-day responsibilities.
- Collaborate with departments internal and external to curate engaging content that fits the university's strategic plan.
- Track content trends and recommend strategic leverage.
- Establish and manage the FIUCreators Program.
- Guide university social media communicators and enact the social media policy.
- Work with Communications and Senior Leadership to respond to 24/7 emerging issues on social.
- Managed content calendar and coordinated content schedules to ensure timely delivery.
Social Media / Content Creation
The Social Standard
06.2019 - 08.2024
- Boosted brand recognition through strategic content on TikTok and Instagram.
- Created content from concept to execution, including graphics and videos.
- Crafted captivating copy that enhanced brand identity and audience connection.
- Developed creative marketing campaigns that increased engagement with target audience.
- Produced performance reports and shared findings to optimize social media strategy.
Social Media Specialist
Florida International University
02.2020 - 08.2020
- Conceptualized and produced compelling content for social media platforms, driving audience interest and sharing.
- Leveraged pop-culture trends to enhance brand engagement and resonate with target audiences, increasing interaction rates.
- Managed daily social media tasks, scheduling posts and engaging with audience interactions to foster community growth.
Account Executive
OO&CO
09.2018 - 01.2019
- Managed multiple digital accounts and led a team of creatives to deliver cohesive marketing strategies.
- Managed client marketing campaigns within agency environment.
- Coordinated creative production and campaign messaging to ensure alignment with brand deliverables, optimizing project outcomes.
- Developed and executed targeted marketing campaigns for lifestyle and health brands, enhancing brand visibility and engagement.
Marketing Assistant
Florida International University Athletics
08.2016 - 03.2018
- Developed and executed creative marketing and social media plan for main channel, increasing audience reach.
- Created and managed printed and digital assets for various campaigns, ensuring consistent brand messaging.
- Supported development of promotional materials, including signage and email campaigns, to drive audience engagement.
Education
Master of Science - Global Strategic Communication
Florida International University
Miami, FL05-2025
Bachelor of Arts - Psychology
Florida International University
Miami, FL12-2016
Skills
- Social media strategy
- Content creation
- Crisis response
- Audience engagement
- Trend analysis
- Audience analysis
- Art direction
- Team leadership
Languages
- English
- Spanish
Timeline
Assistant Director of Social Media
Florida International University
08.2024 - Current
Social Media Manager
Florida International University
12.2021 - 08.2024
Social Media Specialist
Florida International University
02.2020 - 08.2020
Social Media / Content Creation
The Social Standard
06.2019 - 08.2024
Account Executive
OO&CO
09.2018 - 01.2019
Marketing Assistant
Florida International University Athletics
08.2016 - 03.2018
Master of Science - Global Strategic Communication
Florida International University
Bachelor of Arts - Psychology
Florida International University