Professional Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline

Maria Alicia Lara Rivera

Williams Sonoma
San Antonio,TX
2
Languages
1
Certification
2027
years of professional experience

Experienced with sales team leadership, customer relationship management, and strategic planning. Utilizes sales strategies to drive revenue growth and improve client satisfaction. Track record of effective communication and team collaboration, ensuring consistent achievement of sales goals.

Work History

Assistant Sales Manager

Williams Sonoma | 2025 - Current
  • Lead sales team to exceed monthly revenue targets through strategic planning and execution. Monitor store performance metrics.
  • Ensure customer satisfaction mentoring sales team by the company sales philosophy, performance monitoring.
  • Develop and implement training programs for new associates, enhancing product knowledge and customer engagement for maximum performance.
  • Foster a positive work culture by promoting teamwork and recognizing individual achievements among staff members regularly.
  • Assist Store Manager to identify issues impacting negatively our operations. Make informed decisions for improving overall store performance.
  • Acquired skills in B2B cross-brand sales to enhance customer outreach. Foster relationship with key clients, resulting in increased customer loyalty.
  • B2B crossbrand trained.
  • Use POS system to process sales, returns, online orders, and gift card activations.
  • Become a member of the Company President’s Club on gold rank with a sales goal higher than $500,000 in less than a year.
  • Create and maintain safe and secure work environment for employees (Safety monthly topic training).

Assistant Store Manager

8 Years
LOFT | 01.2017 - 01.2025
  • Supported SM in meeting all project deadlines by coordinating visuals, freight, operational tasks, and coaching associates.
  • Engage customers with current promotions while making their shopping experience a unique one.
  • Led associates in creating an exceptional customer experience while fulfilling internet orders through effective multitasking and coaching.
  • Assign associates tasks in order to make our customers our number one priority been aware of each one's strengths.
  • Increased 1% loyalty program results (credit card applications) by maintaining a one–on–one training with the associates, while ensuring the team met their goals on time.
  • Assign associates tasks in order to make our customers our number one priority been aware of each ones strengths.
  • Weekly report to Regional Manager our metrics, current implementing strategies and how we will overcome our obstacles to increase sales.
  • Oversaw key business operations to ensure efficient workflow and resource management. (inventory, handling inbound and outbound calls, respond to emails, immediate problem solving, supplies orders, payroll, scheduling …)
  • Make sure that all associates are aware and implement our Company philosophy and culture.

Accessories Sales Lead

2 Years
Stein Mart | 01.2015 - 01.2017
  • Designed engaging merchandise displays to enhance department appeal.
  • Provide superior customer service (operating a cash register, delegating tasks to teammates, building relationships, ensuring a safe shopping area).
  • Participate in special projects or tasks assigned by the General Manager (daily goals, credit card applications, preparing store for special sales, inventory, cross-training).
  • Targeted shrink reduction through effective inventory management practices, achieving an 8% decrease.

Education

Bachelor’s degree - Marketing

Universidad Anahuac Mexico Norte | Mexico | 01-2007

Master's International Business.

Graduated July 2009

Skills

Sales expertise
Sales analysis
Team development
Operations
Staff performance management
B2B sales
Staff management
Sales analytics
Decision making
Decision makingngng
Customer engagement

Accomplishments

  • Supervised team of 20 staff members.
  • Documented and resolved issues which led to boost sales.
  • Achieved 18% of YTD Net Store Sales through effectively helping with customer engagement.

Certification

International Business

Languages

Spanish
Native or Bilingual
French
Limited Working

Timeline

Assistant Store Manager

LOFT
01.2017 - 01.2025Read More

Accessories Sales Lead

Stein Mart
01.2015 - 01.2017Read More

Assistant Sales Manager

Williams Sonoma
2025 - CurrentRead More

Universidad Anahuac Mexico Norte

Bachelor’s degree from Marketing
Read More
Maria Alicia Lara Rivera