Maria 'Cuchy' Rosario
Orlando,FL
Summary
Results-driven marketing director offering 11 years of progressive experience in TimeShare indusrty. Strategic decision maker and operational problem solver. Develops successful programs that drive company growth.
Overview
20
20
years of professional experience
1
1
Language
Work History
Sr Marketing Director
Westgate Resorts-HotelsCorp Dept
Orlando, FL
08.2018 - Current
- Developed marketing & product strategy to increase campaign performance.
- Created customer-focused messaging that resonates with specific target audiences.
- Generated reports (daily, weekly, monthly) outlining performance of campaigns against goals to determine the ideal markets/costumer for products and services.
- Presented weekly & monthly results of all marketing efforts at team meetings.
- Generated sales by developing new marketing strategies-Spanish Only market (est. 2013)
- Recommended marketing campaigns, based on seasonality and current events & promotions
- Recommended product changes to enhance customer interest and maximize sales & conversion
- Developed marketing strategies based on corporate objectives
- Monitored competitive products (attractions, hotels, gifting) and negotiated with hotels/vendors to obtain best pricing for products to keep in line with current promotions and goals.
- Collected and analyzed market & results data for use in forecasting.
- Maintained up-to-date knowledge of industry trends and main attractions special promotions
Product Development Manager
Westgate Resorts-HotelsCorp Dept
Orlando, FL
11.2012 - 07.2018
- Managed vendor relationships related to product development initiatives
- Developed product (gifting and incentives) combinations for our vacation packages based on trends and seasonality
- Analyzed data to forecast and project future product & inventory based on current market sales trends.
- Created reports on inventory and product (gifting and incentives) sales to measure performance
- Developed and maintained strong relationships with hotel chains, attractions, theme parks and other vendors to ensure competitive promotions.
- Negotiated and managed the terms of contracts related to room rates, room nights and other details.
- Analyzed current market trends in order to identify opportunities of improvement in hotel room rates promotions.
Real Estate Consultant
Self Employed Services
Orlando, FL
11.2010 - 10.2012
- Real Estate Services
- Provided properties valuations and appraisals of properties during the market fall/crash period
- Worked with multiple banks providing inspections of properties being foreclosed by the banks
Inventory Manager
Westgate Resorts-Rentals Dept
Orlando, FL
12.2008 - 10.2010
- Managed internal inventory (Westgate Resorts) and pricing strategy with the main OTA’s
- Maintained accurate and up-to-date inventory records and sales trends
- Monitored inventory levels to ensure availability of products
Inventory & Yielding Manager
Westgate Resorts-HotelsCorp Dept
Orlando, FL
05.2004 - 11.2008
- Managed the forecasting of weekly, monthly, and yearly revenues and room nights.
- Monitored and analyzed market conditions, performance, and competitor to maximize pricing/yielding decisions.
- Created daily reports(KPI’s) to provide results on department efforts.
- Developed new partnerships with hotels and attractions as the company expanded through new markets and other states.
- Provided guidance to the sales team regarding pricing, discounts and promotions
Education
Bachelor of Science - Bussiness
University of Puerto Rico
San Juan, PR05-1989
Skills
- Market Tracking & Development
- Data Mining & Strategy
- Cost Management & Business Administration
- Marketing Analytics
- Customer Segmentation, Target Audience
Languages
Spanish
Professional
Quote
Even when opportunity knocks you have to get off the couch and open the door
Douglas MacArthur
Timeline
Sr Marketing Director
Westgate Resorts-HotelsCorp Dept
08.2018 - Current
Product Development Manager
Westgate Resorts-HotelsCorp Dept
11.2012 - 07.2018
Real Estate Consultant
Self Employed Services
11.2010 - 10.2012
Inventory Manager
Westgate Resorts-Rentals Dept
12.2008 - 10.2010
Inventory & Yielding Manager
Westgate Resorts-HotelsCorp Dept
05.2004 - 11.2008
Bachelor of Science - Bussiness
University of Puerto Rico
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