Maria Fernanda Peralta Cedeno
Miami,FL
Summary
Results-driven Marketing professional with a Master’s in Community Management and Web Positioning. Proven success in sales growth (40% increase), team leadership, and client relationship management. Strong expertise in sales presentations, team training, and customer satisfaction. Recognized for being dedicated, hardworking, and results-oriented with a passion for supporting communities and delivering measurable outcomes.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Commercial Advisor
TESQUIMSA S.A.
Ecuador
10.2018 - 02.2026
- Built strong relationships with key clients, increasing customer satisfaction.
- Developed and implemented sales strategies.
- Trained new leaders and sales agents.
- Delivered effective sales presentations.
- Improved team performance through feedback processes.
- Increased brand visibility through trade shows and events.
- Conducted product training sessions.
Pharmacy Sales Assistant
Farmacia Santa Martha
Ecuador
12.2015 - 03.2016
- Dispensed medication while maintaining accurate inventory records.
- Ensured compliance with documentation standards and regulatory requirements.
- Participated in promotional efforts to enhance service visibility.
Business Executive
Banco del Pichincha
Ecuador
12.2012 - 05.2013
- Advised clients on financial products, enhancing sales effectiveness.
- Managed customer relationships to identify growth opportunities.
- Handled administrative tasks and tracked performance goals efficiently.
Consultant Leader & Zone Manager
BELCORP S.A.
Ecuador
12.2003 - 03.2012
- Coordinated planning and training events to enhance team capabilities.
- Led sales and customer service teams, driving revenue growth.
- Managed budgets and marketing campaigns to maximize return on investment.
- Represented brand at public events, strengthening community engagement.
Commercial Advisor
Camposanto Jardines de la Paz (CA.SA.BA. S.A.)
Ecuador
03.2011 - 09.2011
- Delivered personalized sales consultations to enhance customer engagement.
- Managed complete sales cycle from prospecting to closing.
- Conducted satisfaction surveys and addressed client issues promptly.
- Negotiated client contracts while effectively presenting product benefits.
Market Survey Supervisor & Electoral Observer
Electoral Political Surveys
Ecuador
01.2010 - 03.2010
- Led a team of surveyors in the field.
- Built stakeholder relationships.
- Trained surveyors in data collection tools.
- Ensured research quality and accuracy.
Commercial Advisor
PC Studios - Computer Courses
Ecuador
02.2007 - 07.2007
- Delivered product presentations to potential clients.
Commercial Advisor
Book Publishing House
Ecuador
01.2006 - 04.2006
- Created engaging presentations for stakeholders.
Sales Promoter
Plumrose
Ecuador
05.2005 - 07.2005
- Promoted products and provided samples.
- Handled customer service and inventory control.
- Maintained store displays and supervisor communication.
Sales Promoter
SEDAL (Unilever)
Ecuador
12.2004 - 04.2005
- Conducted product demonstrations and tastings to enhance customer engagement.
- Addressed customer inquiries to drive sales growth.
- Managed stock levels and promotional setups for optimal product presentation.
Education
Master’s - Community Management & Web Positioning
Universidad Americana Europea
Cancun, Mexico01-2023
B.S. - Marketing, Strategic Advertising
Universidad San Gregorio de Portoviejo
Portoviejo, Ecuador01-2011
Skills
- Sales development and negotiation
- Customer relationship management
- Team leadership and training
- Marketing strategy and brand promotion
- Market research and analysis
- Inventory management
- Administrative oversight
- Event coordination
- Effective communication
- Customer service excellence
- Adaptability and flexibility
- Artificial intelligence implementation
Certification
- Managerial Marketing Seminar
- International Marketing Seminar
- Political Marketing Seminar
- National Business Management Seminar
- Boosting Sales & Marketing Seminar
- Protocol & Communication Course
- Microsoft Office
- Canva
- Google Ads
- Facebook Ads
- Certified Community Manager, [Marketing School-University of the Hemispheres] - [70 hour]
- Certified DIGITAL WEALTH - [ROCKET ACADEMY]
Languages
Spanish
Native or Bilingual
English
Elementary
Timeline
Commercial Advisor
TESQUIMSA S.A.
10.2018 - 02.2026
Pharmacy Sales Assistant
Farmacia Santa Martha
12.2015 - 03.2016
Business Executive
Banco del Pichincha
12.2012 - 05.2013
Commercial Advisor
Camposanto Jardines de la Paz (CA.SA.BA. S.A.)
03.2011 - 09.2011
Market Survey Supervisor & Electoral Observer
Electoral Political Surveys
01.2010 - 03.2010
Commercial Advisor
PC Studios - Computer Courses
02.2007 - 07.2007
Commercial Advisor
Book Publishing House
01.2006 - 04.2006
Sales Promoter
Plumrose
05.2005 - 07.2005
Sales Promoter
SEDAL (Unilever)
12.2004 - 04.2005
Consultant Leader & Zone Manager
BELCORP S.A.
12.2003 - 03.2012
B.S. - Marketing, Strategic Advertising
Universidad San Gregorio de Portoviejo
Master’s - Community Management & Web Positioning
Universidad Americana Europea
Leadership And Volunteer Experience
- President, Marketing Graduates Association, Ecuador, 01/01/09, 12/31/11
- Student Representative, U.S.G.P., Ecuador, 01/01/09, 12/31/10, Addressed student concerns and promoted inclusion., Acted as communication bridge with administration., Organized cultural events and leadership initiatives.
References
References available upon request.