MARIANA C NAVA VARGAS
Edgewater,NJ
Summary
Results-driven marketing professional with over 17 years of experience leading brand strategy, product positioning, and integrated marketing campaigns across digital and traditional channels. Proven track record of driving brand awareness, accelerating market share growth, and delivering successful product launches.
Overview
24
24
years of professional experience
Work History
Commercial and Logistics Manager
Carry Express: Transportation & logistic company
Bogotá, Colombia
01.2023 - 01.2024
- Defined new commercial strategy aligned with company's objectives, opening ten new accounts and negotiating relationships with strategic clients and large accounts.
- Analyzed market trends and competition to identify growth opportunities, achieving targets for expansion and profitability.
- Optimized logistics processes and vehicle fleet contracting, ensuring service quality; implemented KPIs to measure productivity and service times while ensuring compliance with legal and safety regulations.
- Designed and supervised the supply chain, warehousing, and distribution.
- Additionally, I negotiated contracts with suppliers and logistics operators.
- Web Site:
Sales and Marketing Executive
Magenta Bless: Wool coat retail store
Bogotá , Colombia
01.2019 - 01.2022
- Developed customer digital marketing strategies that established market positioning and facilitated opening of new store branch.
- Developed online presence from scratch, including website, e-commerce, and digital marketing, enabling company expansion from 3 to 4 physical locations.
Owner
Kaboom Agency: Marketing Agency
Maracaibo, Venezuela
01.2018 - 12.2018
- Created and implemented design campaigns based on client needs, delivering ideas, strategies, materials, and budgets for client approval.
- Engaged with various brands and clients including Now de Venezuela and 3weys Travel, providing tailored services to meet their needs.
- Contacted potential accounts and converted them into clients.
Brand Manager
Now de Venezuela: Vitamin & Dietary Supplement
Maracaibo, Venezuela
01.2010 - 12.2017
- Led rebranding strategy for SPORT, CARDIOVASCULAR, SPECIALITIES, METABOLIC, and OSTEOARTICULAR, resulting in increased brand recognition.
- Developed brand strategies that positioned products as category leaders in health sector, creating and implementing digital and influencer marketing campaigns, while conducting competitor analysis and consumer research to inform campaign decisions.
- I led market research using surveys, focus group, mystery shopping and industry data to identify consumer preferences and market trends, supporting successful product launch decisions.
- Monitored product lifecycle through sales analysis, identifying demand shifts and enabling strategic marketing adjustments that optimized operational performance.
- Partnered with strategic planning Manager to recommend optimal product quantities for the Venezuelan market, ensuring adequate supply and supporting revenue growth.
- Also conducted digital, ATL, and BTL marketing campaigns, meeting sales objectives; and collaborated with agencies and internal team to deliver creative campaigns.
- Directed a team of 1 marketing specialist, 1 marketing analyst, 1 marketing coordinator, 1 event coordinator, and 2 graphic designers.
- I managed a marketing budget for contracting advertising space in international and national media. International: CNN, Hallmark Channel, FOX, Warner Bros., Discovery Channel, Discovery Kids.
- National: Venevisión, Meridiano TV, FM Center, La Máquina, El Helicopter, Televen.
Marketing Coordinator
Now de Venezuela
, Venezuela
01.2005 - 12.2009
- Supported planning and execution of marketing campaigns to enhance brand visibility.
- Coordinated promotional events and trade shows to engage target audiences and promote products.
Marketing Assistance
Now de Venezuela
, Venezuela
01.2001 - 12.2004
- Collaborated on newsletters, press releases, and graphic materials to enhance brand visibility.
- Prepared client follow-up reports and analyzed potential competitors to inform strategic decisions.
- Provided administrative support to marketing and sales department, streamlining operations.
- Coordinated scheduling of meetings with clients to ensure seamless communication. and follow-up with clients.
Sales Promoter
Now De Venezuela
, Venezuela
01.2000 - 12.2001
- Promoted products at points of sale, increasing sales and consistently meeting sales quotas.
- Advised consumers on product features and benefits, enhancing their purchasing decisions.
- Collaborated in organizing exhibitions and promotional events, driving customer engagement.
- Prepared daily sales and available stock reports.
Education
Marketing and Sales Certificate Course -
Rafael Belloso Chacín University
Venezuela01.2008
Marketing Degree -
Dr. Rafael Belloso University College
Chacin, Venezuela01.2000
Skills
- Brand Strategy and Positioning
- Digital Marketing Campaign Management
- Market Research
- Product Launches
- Budget Management
- Team Leadership
- Customer Service
- Public Relations
- Strategic Planning
- Negotiation and Key Client Management
- Data Analysis and Decision Making
- Knowledge of trade, supply, and distribution
- Category Management (Nielsen)
- Merchandising (Nielsen)
References
Available upon request
Timeline
Commercial and Logistics Manager
Carry Express: Transportation & logistic company
01.2023 - 01.2024
Sales and Marketing Executive
Magenta Bless: Wool coat retail store
01.2019 - 01.2022
Owner
Kaboom Agency: Marketing Agency
01.2018 - 12.2018
Brand Manager
Now de Venezuela: Vitamin & Dietary Supplement
01.2010 - 12.2017
Marketing Coordinator
Now de Venezuela
01.2005 - 12.2009
Marketing Assistance
Now de Venezuela
01.2001 - 12.2004
Sales Promoter
Now De Venezuela
01.2000 - 12.2001
Marketing and Sales Certificate Course -
Rafael Belloso Chacín University
Marketing Degree -
Dr. Rafael Belloso University College