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Mariana Perez Martinez
Sheboygan,WI
Summary
Sales and business development leader with a strong track record in coaching high-performing teams and enhancing customer relationships. Collaborates effectively with finance and operations to streamline workflows and improve sales processes, driving measurable results in customer satisfaction. Bilingual in English and Spanish, allowing for diverse client engagement.
Overview
10
10
years of professional experience
Work History
Sales & Finance Manager
Van Horn Automotive Group
Sheboygan, WI
05.2024 - Current
- Lead and coach a high-performing sales team by providing ongoing training, mentoring, and performance feedback to improve sales effectiveness and customer experience.
- Conduct regular coaching sessions to strengthen communication, sales strategies, and product knowledge, and to support professional development.
- Partnered with finance institutions and internal leadership to manage deal execution, funding, and compliance effectively.
- Built strong customer relationships by identifying needs, presenting tailored solutions, and delivering exceptional service that drove repeat business and referrals.
- Collaborated across sales, finance, and operations teams to streamline workflows, reduce processing errors, and enhance operational efficiency.
- Utilize Microsoft 365, SharePoint, and CRM platforms (Tekion, VINSolutions, and Dealertrack) to organize information, streamline workflows, improve collaboration, and support daily sales operations.
- Approved and qualified applications for financing, closed sales contracts and cross-sold insurance products while complying with state laws.
- Interviewed clients to determine income, expenses, financial objectives, and risk tolerance in order to develop successful financial plans.
- Review complex contracts and financial documentation to ensure accuracy, compliance, and timely processing.
- Ensured compliance with financial regulations and internal policies during audits.
Sales & Leasing Consultant
Van Horn Automotive Group
Sheboygan, WI
03.2018 - 05.2024
- Guided customers through the complete sales cycle from initial contact through vehicle delivery.
- Consistently generated new business through relationship building, customer follow-up, referrals, and consultative selling.
- Maintained strong pipeline of prospective and returning customers through proactive outreach and effective CRM management.
- Collaborated closely with finance and leadership teams to ensure efficient deal completion.
- Clarified financing options, pricing, and products to ensure customer understanding and confidence.
- Ranked among top-performing sales professionals through exceptional customer satisfaction and repeat business.
- Assisted customers in selecting vehicles based on needs and preferences.
- Cultivated strong relationships with clients to drive customer satisfaction and loyalty.
- Provided expert knowledge of vehicle models and financing options.
- Handled customer inquiries and resolved issues promptly and professionally.
Business Development Representative
Van Horn Automotive Group
Sheboygan, WI
01.2017 - 03.2018
- Managed outbound and inbound lead follow-up, generating qualified sales appointments that contributed to overall sales goals.
- Partnered with sales consultants to develop qualified opportunities and maintain a healthy sales pipeline.
- Supported lead generation initiatives, increasing showroom traffic and creating additional sales opportunities.
- Developed client relationships to identify and address specific automotive needs, enhancing customer satisfaction.
- Collaborated with sales teams to create tailored proposals for customers.
- Responded quickly to customer inquiries while delivering an outstanding customer experience.
- Utilized CRM systems to track leads and customer interactions consistently.
- Organized promotional events to showcase new vehicle models and services.
Administrative Assistant
Van Horn Automotive Group
Sheboygan, WI
07.2016 - 01.2017
- Coordinated daily administrative operations, including billing, payment processing, and customer service to streamline workflows.
- Oversaw daily office operations, ensuring organized workflow and timely completion of tasks.
- Assisted multiple departments while ensuring efficient front-office operations.
- Maintained confidential financial records and documentation with accuracy and attention to detail.
- Supported customer service by addressing inquiries and complaints.
- Answered phone calls and emails to provide information, resulting in effective business correspondence.
- Communicated with vendors to arrange supplies and services.
- Facilitated training for new employees on office procedures and software use to enhance onboarding experience.
- Entered data into spreadsheets using Microsoft Excel or other similar programs.
- Directed customer inquiries to appropriate department personnel.
Education
High School Diploma -
Sheboygan South High School
Sheboygan, WI06-2016
Skills
- Sales Coaching & Team Development
- Sales Process Improvement
- Sales pipeline management
- Deal management
- CRM Management (Tekion, VIN Solutions, Dealertrack)
- Customer Relationship Management
- Sales Operations
- Financial Document Analysis
- Microsoft 365 Copilot & SharePoint Collaboration
- Problem solving
- Presentation skills
- Bilingual: English & Spanish
Additional Qualifications
- Promoted four times within Van Horn Automotive Group based on leadership, performance, and business results.
- Over 10 years of progressive experience in sales, customer success, finance, and business development.
- Extensive experience coaching, mentoring, onboarding, and developing sales professionals.
- Strong background building customer pipelines through outbound communication, referrals, and relationship management.
- Experienced collaborating across sales, finance, and operations to improve business processes.
- Proficient with CRM platforms including Tekion, VINSolutions, and Dealertrack.
- Quick learner with a strong interest in technology, SaaS, AI-enabled productivity tools, and remote collaboration.
- Recognized for building trust, resolving complex customer situations, and delivering measurable business results.
Timeline
Sales & Finance Manager
Van Horn Automotive Group
05.2024 - Current
Sales & Leasing Consultant
Van Horn Automotive Group
03.2018 - 05.2024
Business Development Representative
Van Horn Automotive Group
01.2017 - 03.2018
Administrative Assistant
Van Horn Automotive Group
07.2016 - 01.2017
High School Diploma -
Sheboygan South High School