Maribel Villarreal

Professional Experience
Director of Membership/Marketing
Laredo Motor Carriers Association (LMCA)
[August, 2017] – [June, 2024]

• Reported directly to the Executive Director/Chairman of the Board.
• Oversaw all membership/marketing growth-related activities including recruitment, retention, and development of member benefits.
• Developed and implemented a direct engagement strategy to attract new members and enhance member retention.
• Managed and expanded a list of prospective members in an assigned segment, researched companies, and identified points of contact.
• Utilized sales, marketing, and research activities to generate leads on prospective members.
• Maintained and tracked all membership activity using LMCA’s membership database.
• Provided bi-weekly internal reports on membership data and updates on membership/marketing.
• Analyzed metrics to identify areas of improvement and opportunities for redirecting membership strategies to meet yearly revenue goals.
• Collaborated with LMCA staff to promote education and training seminars, association events, and other member benefits.
• Processed, reviewed, and approved membership applications.
• Developed and cultivated strong relationships with local associations, chambers, city officials, CBP, Port/Bridge Director, etc.
• Actively engaged in improving the environment for the trucking industry in Laredo, TX.
• Participated and traveled to association and industry events as deemed appropriate.
• Operated in a mode of constant, interactive improvement while developing strategies and processes to capture business intelligence valuable for LMCA education programming and member insight.
• Monitored office workflow and administrative processes to keep operations running smoothly.