Marinna Michalski
Henderson,NC
Summary
Creative Business Owner with exceptional background spent in the customer service industry and arts. Proven leader with an engaging demeanor and success working in the most demanding environments. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
7
7
years of professional experience
Work History
Business Owner
Self-employeed
05.2017 - Current
- Increased revenue by implementing effective marketing strategies and establishing strong customer relationships.
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Hired trained, and supervised staff to maintain high levels of productivity and customer satisfaction.
- Developed strategic partnerships with suppliers, negotiating favorable terms to control costs and improve product offerings.
- Created financial plans and budgets to optimize resources, track expenses, and ensure profitability.
- Implemented innovative inventory management practices to minimize stockouts and reduce overhead costs.
- Launched new products or services by conducting market research, identifying opportunities, and developing targeted promotional campaigns.
- Improved cash flow with diligent accounts receivable management, reducing delinquencies and bad debt writeoffs.
- Achieved consistent growth with careful planning and execution of business development initiatives.
- Enhanced company reputation by consistently delivering exceptional service quality to customers.
- Expanded client base through targeted networking initiatives, resulting in increased sales opportunities.
- Evaluated competitors'' offerings to identify gaps in the market for unique selling propositions that attracted new clients.
- Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
- Participated actively in local community events or organizations as a way to give back while expanding brand visibility and credibility.
- Promoted business via social media to generate leads and maximize brand identity.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Designed business plan to define concepts, short-term and long-term goals and strategies.
- Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Participated in business events, conferences and trade shows to promote products and network with business owners and prospective clients.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Education
Bachelor of Science - Criminology
North Carolina Central University
Durham, NC05.2025
Associate of Applied Science - Paralegal Technologies
Vance-Granville Community College
Henderson, NC05.2022
High School Diploma -
Louisburg High School
Louisburg, NC05.2004
Skills
- Business Planning
- Financial Management
- Business Marketing
- Business Development
- Strategic Planning
- Relationship Building
- Cost analysis and savings
- Bookkeeping
Timeline
Business Owner
Self-employeed
05.2017 - Current
Bachelor of Science - Criminology
North Carolina Central University
Associate of Applied Science - Paralegal Technologies
Vance-Granville Community College
High School Diploma -
Louisburg High School