Marisa Troscianecki

• Fulfills recruitment, product print advertising sales for the ASHA Leader and Convention-related publications, coordinated copy editing between the ad review team and clients
• Manages job posting packages purchased through the ASHA Career Portal, improving the overall vendor experience
• Expands leads through the management of records for recruitment and product advertising in both netFORUM and Salesforce
• Creates and monitors digital ad campaigns for client and house ads utilizing AdButler
• Coordinates event logistics and managed participant experience for ASHA’s Career Fair (onsite and virtual)
• Drives marketing content for the launch of ASHA’s first Virtual Career Fair through print and digital advertising campaigns. Served as a Brazen admin to assist participants with technical issues, review company profiles, and direct event traffic
• Crafts digital content for the ASHA Career Portal and ASHA Marketing Solutions site
• Manages recruitment and product digital ads in ASHA’s e-newsletter, ASHA Now
• Provides advertising statistics for the annual corporate partner fulfillment reports
• Schedules recruitment advertising tweets in Sprout Social

• Generated and ordered awards for INFORMS conferences and crafted award presentations
• Organized and managed the INFORMS Roundtable. Researched and scheduled outings for participating companies, including lodging and transport. Acted as the group's on-site liaison to ensure the meeting ran smoothly
• Organized nomination packages, programs, and other required materials for the INFORMS Fellows program
• Provided admin support for IFORS (The International Federation of Operational Research Societies) and online publications
• Provided technical assistance for the online community hub, INFORMS Connect
• Provided support through such software solutions as Association Anywhere, Zoom, Skype, Slack, Doodle, and SurveyMonkey
• Provided on-site admin support to the members of INFORMS and IFORS at both national and international conferences

• Built the practice's marketing department from the ground up including developing a marketing budget and documenting department expenses
• Scheduled and organized luncheons in addition to meetings with external representatives in order to cultivate relationships and promote the practice
• Crafted ad copy promoting OrthoBethesda in publications such as The Gazette, Bethesda Magazine, and Washington Jewish Weekly
• Managed social media presence on Facebook and Twitter
• Managed content of OrthoBethesda.com, facilitated the transition between web developers which improved accessibility
• Purchased, designed, and modified marketing collateral in addition to promotional items which developed the practice's branding
• Generated patient feedback through telephone surveys