Marissa B. Gratz
Fort Lauderdale,Florida
Summary
Dynamic marketing specialist with a proven track record at Orangetheory Fitness, excelling in campaign execution and brand partnerships. Adept at cross-functional collaboration and leveraging marketing analytics to drive member engagement. Recognized for creative problem-solving and relationship building, contributing to successful marketing initiatives and enhancing brand presence.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
Orangetheory Fitness
Fort Lauderdale, FL
01.2024 - Current
- Led marketing initiatives for brand partnerships, working cross-functionally to develop and launch member-facing campaigns.
- Assisted with planning, execution, and post-campaign analysis for internal campaigns, offers, and programs in the brand marketing calendar.
- Supported creative development and rollout of owned-channel assets across web, print, email, social, and mobile with creative team.
- Supported integration of marketing into presale and transfer studio processes, facilitating smoother transitions.
- Managed marketing inbox, addressing inquiries from franchisees and internal communications teams to ensure timely support.
- Delivered network support through best-practice playbooks, training, and guides, while tracking local execution to uphold brand standards.
Member Experience Specialist
Orangetheory Fitness
Fort Lauderdale, FL
10.2022 - 12.2023
- Handled member calls into HQ, ensuring timely assistance and resolution of inquiries.
- Worked closely with cross-functional teams to share the members' perspective.
- Coordinated secret shop audits across U.S. studios, enhancing compliance with studio policy.
- Curated social media content across various platforms to foster audience engagement.
Assistant Merchant Synthetic Panties
Victoria's Secret
Reynoldsburg, OH
10.2021 - 10.2022
- Managed MAT tool systems, ensuring core data accessibility for cross-functional teams each season.
- Work with multiple cross-functional teams, including Planning, Demand, Deployment, and Visual Production, to prepare product for each season.
- Compiled weekly business reports for presentation to Director of Merchandise, highlighting key insights.
- Researched and presented creative projects, including competitor analysis, digital reporting enhancements, and trend reporting design to inform future assortment strategies.
Sales Associate
Orangetheory Fitness
Springfield, PA
08.2020 - 04.2021
- Coordinated intro classes for leads and promoted membership packages.
- Facilitated member check-ins and ensured class coverage.
- Assisted with member satisfaction and studio cleanliness.
- Developed engaging content for studio Instagram page to increase follower engagement.
Buying Assistant
Anthropologie Home Office
Philadelphia, PA
11.2019 - 03.2020
- Managed sample turnover, sample tracking, receiving, and return shipments.
- Facilitated collaboration across multiple teams by assuming responsibilities as a merchandise assistant.
- Coordinated administrative tasks, managed email communication, and organized vendor meetings.
Education
Masters - Strategic Communications
University of Delaware
Newark, DE01-2022
Bachelor of Science - Public Health
Syracuse University
Syracuse, NY01-2019
Skills
- Campaign management
- Brand partnerships
- Marketing analytics
- Brand marketing
- Relationship building
Honors and Extracurricular
- Member of Delta Delta Delta Sorority Fall 2016 Spring 2019
- Panhellenic Council Rho Gamma October 2019 January 2019
Timeline
Marketing Specialist
Orangetheory Fitness
01.2024 - Current
Member Experience Specialist
Orangetheory Fitness
10.2022 - 12.2023
Assistant Merchant Synthetic Panties
Victoria's Secret
10.2021 - 10.2022
Sales Associate
Orangetheory Fitness
08.2020 - 04.2021
Buying Assistant
Anthropologie Home Office
11.2019 - 03.2020
Masters - Strategic Communications
University of Delaware
Bachelor of Science - Public Health
Syracuse University