Marissa Herring
Chicago,IL
Summary
Creative marketing and sales professional with years of experience developing and executing successful marketing strategies. Proven track record of exceeding sales goals, building strong client relationships, leading teams, and executing impactful events that drive brand awareness and product growth.
Overview
9
9
years of professional experience
Work History
Licensed Pet Advisor
Fetch Pet Insurance
Chicago, Illinois
03.2026 - Current
- Licensed Property & Casualty Insurance Agent specializing in pet insurance for dog and cat owners.
- Educate adopters on healthcare coverage options and provide personalized recommendations based on pet age, breed, lifestyle, and medical history.
- Support animal welfare through volunteer and foster work, bringing firsthand experience in pet care, adoption, and client education.
Lead Bartender
Paulie Gee's
Chicago, IL
08.2022 - 10.2025
- Oversaw daily bar operations and maintained high service standards.
- Trained and mentored new bartenders in cocktail preparation and customer service.
- Developed unique cocktail recipes to enhance menu offerings and customer experience.
- Planned and coordinated special events to boost customer numbers and profits.
Lead Bartender
DJ'S Pizza Pub
Hudsonville, MI
10.2021 - 08.2022
- Supervised bar staff and coordinated scheduling, training, and operational procedures to ensure smooth service and team success.
- Built a loyal customer base through outstanding hospitality, conflict resolution, and personalized guest experiences.
- Provided exceptional customer service while handling high-volume bar traffic.
Sales Representative
Molson Coors
Boston, MA
10.2019 - 10.2021
- Consistently exceeded sales goals while managing a territory of 130+ on- and off-premise accounts.
- Identified growth opportunities within accounts to expand distribution, increase sales volume, and strengthen brand presence through strategic account planning and budget management.
- Planned, coordinated, and executed 7–10 promotional events per week at bars, restaurants, and retail locations to support product launches and sales initiatives.
- Leveraged Salesforce and sales analytics tools to develop customer presentations, identify market opportunities, and implement effective pricing and sales strategies.
Sales & Marketing Manager
Dogtopia
Grand Rapids, MI
10.2018 - 10.2019
- Supported daily operations and business development for a startup dog daycare, contributing to 50%+ sales growth in the first year.
- Planned and executed marketing campaigns, community events, and social media initiatives to increase brand awareness, attract new clients, and improve retention.
- Built referral partnerships with pet stores, veterinary clinics, and local businesses while creating customer engagement programs to enhance loyalty and drive growth.
Manager
Dogtopia
Grand Rapids, MI
05.2018 - 10.2018
- Managed a 20+ employee team in a fast-paced dog daycare, ensuring operational excellence, safety, and high standards of animal care.
- Built strong relationships with pet parents while applying animal behavior expertise to support safe group play, enrichment, and daily care.
Customer Service Representative
Humane Society of West MI
Grand Rapids, MI
10.2017 - 06.2018
- Provided high-quality customer service that improved adopter satisfaction, encouraged repeat engagement, and contributed to positive shelter outcomes.
- Provided compassionate support to adopters by assessing needs and guiding them through the adoption process, resulting in successful placements.
Education
Bachelor of Science - Hospitality
Grand Valley State University
Grand Rapids, MI01-2017
Skills
- Customer Service
- Customer Engagement
- Territory Sales
- Account Management
- Brand Promotion
- Event Planning and Execution
- Social Media Marketing
- Market Research
- Salesforce/CRM
- Team Leadership
- Relationship Building
- Conflict Resolution
Timeline
Licensed Pet Advisor
Fetch Pet Insurance
03.2026 - Current
Lead Bartender
Paulie Gee's
08.2022 - 10.2025
Lead Bartender
DJ'S Pizza Pub
10.2021 - 08.2022
Sales Representative
Molson Coors
10.2019 - 10.2021
Sales & Marketing Manager
Dogtopia
10.2018 - 10.2019
Manager
Dogtopia
05.2018 - 10.2018
Customer Service Representative
Humane Society of West MI
10.2017 - 06.2018
Bachelor of Science - Hospitality
Grand Valley State University