Marissa Metcalf
New York,NY
Summary
Business development professional with comprehensive experience in driving growth and creating valuable partnerships. Proven ability to identify market opportunities and implement effective strategies for business expansion. Highly focused on team collaboration and achieving measurable results, adaptable to changing market conditions, and known for strategic thinking and leadership.
Overview
25
25
years of professional experience
Work History
Vice President of Business Development & Brand Partnerships
CaaStle
01.2019 - Current
- Promoted in 2022 based on exceptional performance and contributions to CaaStle's growth, including the launch of its Brand Affiliate program, while leading high-impact sales and GTM initiatives
- Onboarding 1,500+ influencers and creators, significantly increasing the platform's reach and boosting lead generation by 40%
- Designed and implemented innovative go-to-market strategies for white-label rental subscriptions and one-time rental tech models, targeting US and UK markets to drive platform growth and client acquisition
- Secured high value deals with premium brands Ba&Sh, BCBG, Maje LK Bennett and Derek Lam
- Led the development of a GTM strategy for CaaStle's P180 investment arm, integrating innovative models into the company's SaaS framework and driving long-term business development
- Leveraged CRM tools, data visualization platforms, and SaaS solutions to optimize pipeline management and strategic client acquisition
Vice President of Women's Merchandising
Rue Gilt Groupe
01.2018 - 01.2019
- Directed merchandising operations, managing 33+ curated weekly flash sales events to maximize revenue and customer engagement
- Strengthened vendor partnerships to secure exclusive assortments, optimize inventory, and drive retention of top-performing products
- Managed P&L for women's merchandising categories, ensuring alignment with financial targets and business objectives
- Enhanced product visibility and sell-through rates through strategic assortment planning, leveraging data analytics and market trends
- Collaborated cross-functionally with marketing and creative teams to refine product messaging and deliver impactful sales events
Vice President, Women's Merchandising | DMM, Women's Contemporary Apparel
Rue La La
01.2015 - 01.2018
- Oversaw a team of eight professionals, driving performance through leadership, clear metrics, and targeted merchandising strategies
- Managed P&L for key product categories, achieving financial goals and optimizing profitability
- Spearheaded the development of new brand matrices, generating $150K in volume within 72 hours and delivering $4M in the first year
- Innovated a blogger-curated business model, leveraging influencer partnerships to enhance brand visibility and customer acquisition
- Partnered with creative and programming teams to deliver high-converting sales events, utilizing consumer insights and market analytics
Omni Senior Buyer | Senior Buyer (Women's Shoes, Handbags, Sunglasses & Watches)
Bloomingdale's
01.2003 - 01.2015
- Managed annual sales volumes of $44M, $65M, and $80M for Designer Handbags and Women's Shoes across 33-34 stores and online channels, ensuring profitability and meeting financial objectives
- Directed and mentored teams of up to four direct reports, enhancing productivity and fostering professional growth
Associate Buyer, Designer Shoes
Saks Fifth Avenue
01.2000 - 01.2003
- Developed assortment plans using category management principles and retail analytics tools, ensuring alignment with market trends
Education
Bachelor of Arts - Economics
Fairfield University
Fairfield, CT10-1999
Skills
- Customer engagement
- Critical thinking
- Assortment optimization
- Digital marketing strategy
Timeline
Vice President of Business Development & Brand Partnerships
CaaStle
01.2019 - Current
Vice President of Women's Merchandising
Rue Gilt Groupe
01.2018 - 01.2019
Vice President, Women's Merchandising | DMM, Women's Contemporary Apparel
Rue La La
01.2015 - 01.2018
Omni Senior Buyer | Senior Buyer (Women's Shoes, Handbags, Sunglasses & Watches)
Bloomingdale's
01.2003 - 01.2015
Associate Buyer, Designer Shoes
Saks Fifth Avenue
01.2000 - 01.2003
Bachelor of Arts - Economics
Fairfield University
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