Marissa Wick
Summary
Expert Digital Marketing Specialist with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
9
9
years of professional experience
Work History
Digital Marketing Specialist and Corporate Trainer
HOA Restaurants
06.2015 - 06.2024
- Implements cross-channel marketing and advertising campaigns
- Responsible for handling B2C client marketing campaigns, from planning to optimization
- Organize and manage marketing outreach events yearly using advanced skills to create and edit correspondence
- Develop and implement content creation and optimization strategies to increase customer engagement, attendance and community management through social media
- Monitored social media channels and engaged with fans to enhance online presence and community engagement
- Delivers exceptional, friendly and efficient customer service adhering with the company brand
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
Sales and Marketing Specialist
Bang Energy / VPX Sports
02.2019 - 02.2020
- Researched, coordinated and managed events at local stores and business establishments to enhance brand awareness and reputation
- Promoted company products by providing customers at different venues with knowledge through facts, samples and giveaways
- Developed and implemented new brand and product marketing strategy not limited to promotional sales and marketing materials, and advertisement campaigns across various social media platforms such as Instagram, Facebook, Twitter and Tik Tok.
Hospitality Coordinator
Spanish Broadcast Network
01.2015 - 02.2018
- Planned and coordinated day-to-day arrangements for sponsors prior to game day
- Organized interviews for multiple media outlets
- Provided outstanding sponsor entertainment as well as targeted and secured new brand partnerships to raise significant funds
- Assisted in the coordination of press events and hospitality functions during football weekends.
Education
Bachelor of Arts in Communications - Public Relations
University of North Carolina at Charlotte
01.2017
Skills
- Brand Management
- Media Relations
- Project Management
- Relationship Building/Writer
- Strong Communication
- Market Research
- Copywriting
- Easy Learner
- Event Logistics
- Problem Solving
- Marketing Analytics
- Content Creation and Editing
- Business Development
- Market Research and Analysis
- Content Creation
- Digital Marketing
- Microsoft Office
- Adobe Creative Suite
- Microsoft PowerPoint, Excel, and Word
References
Available upon request
Timeline
Sales and Marketing Specialist
Bang Energy / VPX Sports
02.2019 - 02.2020
Digital Marketing Specialist and Corporate Trainer
HOA Restaurants
06.2015 - 06.2024
Hospitality Coordinator
Spanish Broadcast Network
01.2015 - 02.2018
Bachelor of Arts in Communications - Public Relations
University of North Carolina at Charlotte
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