Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
9
9
years of professional experience
Work History
Director, Marketing and Business Development
ASM Global, Inc.
Richmond, VA
11.2023 - Current
Helped on all marketing needs for the new sports venue, Henrico Sports and Events Center outside of Richmond, VA.
Worked with local non-profits to build mutually beneficial partnerships.
Developed and implemented strategies to acquire new sponsorships.
Exceeded FY sponsorship sales goal in first five months in role.
Worked closely with Henrico County's Sports and Entertainment Authority in effort to promote the NCAA A-10 Women's Basketball Championship.
Built and executed marketing plans to build awareness of new venue.
Director, Corporate Sales
NASCAR
Daytona Beach, FL
01.2022 - 10.2023
Successfully exceeded $2 million in new business from strategic outbound sales efforts
Increased renewal revenue by over $750,000 from previous year through upsell efforts
The following brands include: National Cattleman's Beef Association, Fresh From Florida (FL Dept of Agriculture), University of Alabama Birmingham-Medicine, Progressive Insurance, IBM, UniFirst, Rheem, INX, BRANDT, REV Fire Group
Senior Manager, Corporate Sales
NASCAR
Daytona Beach & Richmond, FL & VA
12.2014 - 12.2021
Successfully exceeded new business sales objectives from strategic outbound sales efforts
Sold multiple Digital Media packages to new partners during COVID-19
The following brands include: Dominion Energy, Virginia 811, Top Golf, Team Fishel, Hilton Grand Vacations, Climax Spirits, Inc.
Mentored junior staff in the organization's business processes, customer service standards, and quality assurance protocols.