Mark Kreuter
Senior Manager Account Manager
Bentonville,AR
Summary
Experienced business manager looking to develop
Overview
15
15
years of professional experience
9
9
years of post-secondary education
Work History
Senior National Account Manager
Vogue, Subsidiary Of Johnson & Johnson
Rogers, AR
06.2016 - Current
- Developed sales strategy based on research of consumer buying trends, market conditions and ethnic skews.. sales presentations and pitches to clients, upper management and junior sales assoc
- Grew sales by 50M and market share by 250 bps using cross-selling techniques. with internal marketing and operations teams to forecast demand and seed innovation at retailer.
- Developed shelving options adapted by retailer to drive productivity by incorporating disruptive shelving to drive awareness and conversion.
- Managed Walmart and Sam's Club beauty business in Hair and Skin.
Sales Director
Vogue Intl
Bentonville, United States
01.2014 - 06.2016
- Increase Walmart & Sam's Club volume by 75% via new distribution, increased promotional activity and effective trade fund management.
- Managed broker team responsible for reporting, developing segmentation analysis and modular recommendation. Tested in-store activity including various POP and exclusive sizes.
- Updated products, service agreements and pricing to retain competitive advantage and build distribution at Walmart.
- Collaborated with retailer to execute first-ever modified shelf for trend haircare at Walmart
- Organized promotional events (Bentonville Film Festival participant) and interacted with community via various charitable foundations.
Customer Business Manager
Unilever
Bentonville, United States
01.2012 - 12.2013
- Managed various beauty categories for Unilever including hair, lotion, skincare and shave. Directed a multi-departmental team including sales analyst, category analyst and replenishment manger.
- Launched exclusive shave line into Walmart via a three-company launch team. Introduced new skin care brand into face care and launch new form in lotion category.
- Compiled and analyzed data to determine approaches to improve sales and performance including aisle flow and category adjacencies.
Sales Manager
Alberto Culver
Chicago, IL
08.2008 - 12.2011
- Manager Haircare business for TRESemme, VO5 and Nexxus at Walmart and Sam's Club. Grew business via modular optimization, promotional plans and promotional packs.
- Managed team of three including sales analyst, replenishment manager and category advisor (Multi-Cultural Hair) while working closely with internal customer marketing teams.
- Met with clients, delivering presentations, and educating on product details, and service features and offerings.
- Creatively grew share while competing against top CPG companies in health and beauty.
Education
MBA - Marketing
DePaul University
Chicago, IL 08.1994 - 12.1999
Bachelor of Arts - Economic And Conmunication
University of Michigan - Ann Arbor
Ann Arbor, MI 01.1985 - 12.1988
Skills
Retail Link and Luminate
Timeline
Senior National Account Manager
Vogue, Subsidiary Of Johnson & Johnson
06.2016 - Current
Sales Director
Vogue Intl
01.2014 - 06.2016
Customer Business Manager
Unilever
01.2012 - 12.2013
Sales Manager
Alberto Culver
08.2008 - 12.2011
MBA - Marketing
DePaul University
08.1994 - 12.1999
Bachelor of Arts - Economic And Conmunication
University of Michigan - Ann Arbor
01.1985 - 12.1988