Mark McCammon

• Managed $400K+ in monthly paid media spend across LinkedIn, Meta, Reddit, and Google Ads for B2B SaaS and lead generation clients.

• Helped scale a tax services client from ~$5K/month to ~$50K/month in ad spend while launching new English-language acquisition campaigns that generated net-new SQL volume.

• Led LinkedIn demand generation and account-based marketing (ABM) initiatives for an AI-powered SMS and email SaaS platform across North America and international markets, exceeding Q1 pipeline goals by 130%+.

• Built and optimized full-funnel LinkedIn and paid social campaigns focused on SQL growth, pipeline acceleration, customer acquisition, and conversion optimization.

• Partnered cross-functionally with creative, copy, and client stakeholders to develop multi-channel campaign strategies, performance reporting, and testing roadmaps that improved conversion efficiency and lead quality.

• Managed $600K+ in monthly paid media spend across Meta, LinkedIn, and Google Ads, driving lead generation, customer acquisition, and measurable ROI across multiple client accounts.

• Scaled Meta ad spend 7X for a Lemon Law attorney client through creative testing, campaign restructuring, audience optimization, and conversion-focused acquisition strategies.

• Developed and optimized high-performing paid social and call campaigns for a collector car insurance client, contributing to the highest-performing campaign results in company history.

• Diagnosed and resolved a spam lead crisis, reducing low-quality lead volume from 54% to under 10% within days by refining targeting, campaign settings, and lead qualification strategies.

• Oversaw and optimized $750K+ in paid media budgets across Meta, LinkedIn, TikTok, Pinterest, and Twitter for brand awareness, customer acquisition, and performance marketing initiatives.

• Identified and resolved a LiveRamp billing discrepancy, preventing $100K+ in unnecessary costs and protecting client profitability and agency margins.

• Led client-facing campaign strategy discussions, performance reporting, and optimization recommendations focused on improving ROI, conversion efficiency, and overall campaign performance.

• Designed and executed A/B testing strategies across creative, audience targeting, and landing page experiences to improve engagement, conversion rates, and acquisition performance.

• Supervised and mentored Associate-level team members, providing guidance on campaign execution, optimization strategies, reporting, and paid media best practices.

• Managed $250K+ in monthly paid media spend across Meta, Google Search, Display, Shopping, YouTube, LinkedIn, TikTok, Pinterest, and Microsoft Bing for 16 eCommerce and lead generation clients.

• Scaled an eCommerce publishing company’s Pinterest revenue from $29K to $90K+/month while maintaining a ROAS of 10+ through creative optimization, audience testing, and campaign scaling strategies.

• Optimized Google Ads campaigns for a foam cushion company, driving a 326% increase in revenue while sustaining a ROAS of 6+ for over a year.

• Revamped Meta acquisition strategy for a flask bottle brand, achieving profitability and meeting the company’s MER goals within the first month of campaign takeover.

• Trained and mentored Paid Media Specialists and Interns on campaign setup, optimization strategies, reporting workflows, and platform best practices across multiple paid media channels.

• Utilized ManyChat chatbot marketing, Facebook Ads, and Instagram Ads to generate qualified leads and support customer acquisition efforts across 8 client accounts.

• Collaborated with the in-house creative team to develop paid social ad creatives and campaign assets designed to improve engagement, lead generation, and campaign performance.