MARK MORAN
Greenwich,CT
Summary
Growth strategist and sales leader with 15 years of B2B marketing and program management experience. Skilled in designing and executing integrated campaigns and piloting new channels to drive awareness and accelerate revenue, with a strong analytical approach to measuring impact. Partnered with marketing and sales teams to scale multi-channel growth programs and recognized as Verizon National Rookie Manager of the Year and Direct Energy Top 10 Nationwide Rep.
Overview
16
16
years of professional experience
4
4
Thryv, Sandler Selling System, Keap
1
1
Russell Brunson Funnel Builder
Work History
Sales Director
Halyard Consulting
- Lead sales and go-to-market strategy for Halyard Consulting, driving business development initiatives, strategic partnerships, and revenue growth across SaaS, AI, and technology-focused markets
- Oversee positioning, outreach, and market expansion efforts for RFP Copilot, an AI-powered decision engine designed to help organizations qualify opportunities, streamline proposal development, and improve RFP win rates
- Develop and execute targeted outbound campaigns engaging C-suite executives, consulting firms, GovTech platforms, SaaS providers, and enterprise decision-makers
- Build and manage high-value sales pipeline through relationship-driven outreach, strategic account targeting, and executive-level discovery conversations
- Create executive sales materials, buyer strategies, messaging frameworks, and valuation narratives to support client acquisition, product positioning, and potential M&A discussions
- Collaborate closely with founders and leadership teams to refine pricing strategy, product-market fit, growth initiatives, and scalable revenue operations
- Utilize CRM platforms, outbound automation tools, and performance analytics to optimize sales processes, track engagement, and improve conversion metrics
- Position RFP Copilot as a strategic AI capability that enhances decision-making, operational efficiency, and competitive positioning for consulting and enterprise organizations
Director of Sales & Marketing, Senior Sales & Growth Strategist
PeakWaves Studio
- Identified high-value B2B marketing opportunities and partnerships to accelerate revenue growth
- Partnered with founders to refine positioning, pricing, and growth strategy, leveraging market traction to increase perceived value and optimize exit outcomes
- Led end-to-end business development efforts from initial outreach through advanced-stage negotiations, aligning solutions to strategic buyer needs
- Developed executive-level sales materials, including buyer dossiers, messaging frameworks, and valuation narratives to support deal execution
- Generated and managed high-value pipeline, prioritizing quality conversations that created multi-buyer interest and competitive deal tension
- Built and executed targeted outbound campaigns engaging C-suite and senior leaders across SaaS, consulting, and enterprise organizations
Head of Business Development (Freelance)
Vector Visionary
- Secured new clients, partnerships, and revenue streams through direct mail and gifting programs
- Tracked industry trends and competitors to shape strategy, leveraging an analytical mindset to inform growth marketing initiatives
Senior Sales Executive
Digital Resource
- Sold and implemented digital growth strategies for nationwide clients
- Built franchise model that scaled single dental practice to 4 locations
- Completed Sandler Selling Systems training; represented firm at industry events
Senior Campaign Manager – Greater NY
Cydcor (Verizon)
- Led 25+ reps on Verizon’s largest B2B campaign using Salesforce/HubSpot/SmartLead
- Delivered 125% sales growth in NY territory; earned NJ expansion
- Ran weekly training on product launches, negotiations, and account management
Sales Associate → Lead Account Executive → Assistant Manager
Cydcor (Direct Energy)
- Promoted 3× for top performance and leadership
- Built team of 7 reps each earning $1,500+/week
- Led 3 weekly meetings on closing, prospecting, and goal alignment
- Earned Top 10 Nationwide Sales Rep recognition
Creative Advertising Junior Account Executive
Havas Worldwide New York
01.2012 - 01.2013
- Supported integrated campaigns across creative, media, and digital teams
Sales & Marketing Junior Associate (Summer Internship)
Green Mountain Coffee Roasters
01.2008 - 01.2010
- Executed retail placement and promotional strategies
- Conducted competitive analysis to inform localized tactics
Education
B.S. - Communications
Manhattanville College
01-2011
Communications
Connecticut College
01-2009
Skills
- Marketing Expertise: B2B Marketing, Growth Marketing, Field Marketing, Experiential Marketing
- Program Management: Direct Mail Programs, Gifting Programs
- Cross-Functional Collaboration: Cross-functional Collaboration With Marketing, Cross-functional Collaboration With Sales
- Analytical Skills: Performance Measurement, Analysis, Analytical Mindset
Accomplishments
- Verizon National Rookie Manager of the Year: beat quota 6 straight quarters
- Grew Verizon CT office from 15 → 35 reps: drove 22% market share gain
- Boosted Direct Energy commercial usage: +15% for 5 consecutive quarters
- Named Direct Energy Top 10 Nationwide Sales Representative
Certification
- Sandler Selling Systems
- Thryv Partner
- Keap Partner
- Russell Brunson Funnel Builder
Languages
English
Native or Bilingual
Timeline
Creative Advertising Junior Account Executive
Havas Worldwide New York
01.2012 - 01.2013
Sales & Marketing Junior Associate (Summer Internship)
Green Mountain Coffee Roasters
01.2008 - 01.2010
Sales Director
Halyard Consulting
Director of Sales & Marketing, Senior Sales & Growth Strategist
PeakWaves Studio
Head of Business Development (Freelance)
Vector Visionary
Senior Sales Executive
Digital Resource
Senior Campaign Manager – Greater NY
Cydcor (Verizon)
Sales Associate → Lead Account Executive → Assistant Manager
Cydcor (Direct Energy)
Communications
Connecticut College
B.S. - Communications
Manhattanville College