Open To Work
Mark Roth
Millburn
Summary
Growth executive with over 25 years of experience scaling 15 venture-backed technology companies to successful exits. Expertise in transforming fragmented marketing activities into predictable growth systems that enhance revenue and capital efficiency. Proven track record in guiding growth-stage companies through capital events by building scalable demand engines and aligning product, sales, and marketing strategies. Recognized for leadership in strategic brand management, digital marketing, and market analytics, driving brand growth and engagement.
Overview
22
22
years of professional experience
Work History
Fractional Chief Marketing Officer
Sagamore Associates
New York
01.2024 - Current
- Fractional CMO engaged by PE-backed, venture, and international firms to accelerate growth, clarify positioning, and build scalable go-to-market engines.
- Advise PE-backed and founder-led companies on product positioning, GTM strategy, and revenue acceleration across AI, software, and services portfolios.
- Increased lead generation by 900% while halving marketing spend through ICP refinement, messaging clarity, and channel prioritization.
- Deliver investor-grade GTM and marketing assessments used to guide funding decisions and operational pivots.
- Led U.S. market entry strategy for international investment and operating firms, developing positioning, launch narratives, and executive materials for sovereign wealth and institutional audiences.
- Partnered with CEOs, product leaders, and Boards to align product roadmaps with commercialization strategy.
- Diagnosed underperforming marketing organizations and redesigned operating models, talent structures, and execution frameworks, restoring growth momentum.
- PE-backed, venture, and international firms
Chief Marketing Officer
SmartStream
New York
01.2008 - 01.2024
- Scaled company revenue from $40M → $200M+ by rebuilding product positioning, GTM strategy, and global demand engine.
- Increased marketing-attributable pipeline from ~20% to 50–70%+ annually by integrating product marketing, demand generation, and sales enablement.
- Reduced annual marketing spend 50% ($3.4M → $1.5M) while increasing pipeline contribution and market reach.
- Led multiple global rebrands and GTM resets to support platform evolution and expansion into new financial services segments.
- Built high-performing in-house marketing organization, reducing agency reliance and enhancing speed-to-market.
- Expanded global field presence from 3 events annually to 70+ enterprise conferences, increasing executive engagement and pipeline velocity.
- Increased earned media coverage from
- Led launches of AI-driven fintech platforms, achieving 20+ industry awards annually, solidifying market leadership.
- Enterprise fintech software leader providing transaction management platforms used by global financial institutions.
Chief Marketing Officer
MetaMatrix
New York
01.2004 - 01.2007
- Recruited by CEO to rebuild global marketing strategy and reposition the company for growth and acquisition.
- Increased marketing-attributable revenue 20%+ year-over-year through improved product messaging and demand generation programs.
- Expanded pipeline ~35% by entering three new industry verticals and aligning GTM strategy.
- Redesigned website and demand capture architecture, significantly increasing inbound enterprise leads and conversion rates.
- Partnered closely with Sales and Product leadership to align roadmap narrative and enterprise buyer messaging.
- Boosted media visibility to over 15 placements monthly in top industry publications.
- Established analyst relations, securing consistent coverage in major industry analyst firms.
- Supported acquisition readiness, helping articulate product differentiation and GTM scalability to prospective buyers.
- Enterprise data integration and metadata management software provider serving financial services, government, and pharmaceutical markets.
Education
MBA - Marketing & Finance
NYU Leonard N. Stern School of Business
New York, NYMaster of Arts - Communications & Marketing
Boston University
Boston, MABachelor of Arts - Advertising & Speech Communication
Syracuse University
Syracuse, NYSkills
- Market strategy
- Digital marketing expertise
- Product marketing
- Brand positioning
- Lead generation
- Strategic marketing
- Integrated marketing
- Campaign coordination
- Customer segmentation
- Revenue optimization
- Return on investment
- Marketing analytics
- Sales promotion
- Marketing channel development
- Product positioning
- Brand awareness
- E-commerce strategy
- HubSpot
- Salesforce Marketing Cloud
- Pardot
- Google Analytics
- ZoomInfo
- Terminus
- Optimizely
- Zapier
- Sprout
- Canva
- Slack
- Office
- Marblism
- Alignable
- Team leadership
- Strategic planning
- Partnership management
- Corporate communications
- Partnership development
- KPI development
- Vendor management
- Public relations
- Multimedia communications
- Contract negotiation
- Effective communication
- Problem solving
- Brand awareness
- E-commerce strategy
Accomplishments
Winner Red Dot Award for Design Excellence
Career Highlights
- 15 companies scaled → 15 successful exits (sale or IPO participation)
- Revenue growth from $4M → $200M+
- Lead generation increases up to 900%
- Marketing spend reduced by up to 50% while increasing pipeline
- Global marketing organizations built across North America, Europe, and Asia
- Long-term operating partner to founders, investors, and executive teams
Work Preference
Job Search Status
Open to workWork Type
Full TimeContract WorkLocation Preference
On-SiteRemoteHybridSalary Range
$192000/yr - $200000/yrTimeline
Fractional Chief Marketing Officer
Sagamore Associates
01.2024 - Current
Chief Marketing Officer
SmartStream
01.2008 - 01.2024
Chief Marketing Officer
MetaMatrix
01.2004 - 01.2007
MBA - Marketing & Finance
NYU Leonard N. Stern School of Business
Master of Arts - Communications & Marketing
Boston University
Bachelor of Arts - Advertising & Speech Communication
Syracuse University