Mark Welhorsky
Wood-Ridge,NJ
Summary
Results-driven Lead Generation Specialist known for high productivity and efficient task completion. Skilled in market research, customer relationship management (CRM) software, and data analysis to optimize lead generation strategies. Excel at communication, problem-solving, and adaptability, ensuring seamless integration into diverse teams and environments for optimal performance.
Overview
11
11
years of professional experience
Work History
Account Manager/Sales Lead Generator
Newor Media (LTV Fund)
New York, NY
04.2023 - Current
- Managed and optimized programmatic advertising campaigns across multiple channels, driving a 32% increase in ROI and achieving client objectives.
- Developed and maintained strong relationships with clients, serving as the primary point of contact for all campaign-related needs and inquiries.
- Analyzed campaign performance data using platforms such as HubSpot, providing actionable insights and recommendations for optimization.
- Collaborated with cross-functional teams, including creative, media buying, and analytics, to ensure seamless execution of campaigns.
- Conducted regular client meetings to review campaign performance, discuss strategy adjustments, and ensure client satisfaction.
- Utilized audience segmentation and targeting strategies to drive better engagement and conversion rates.
- Stayed up-to-date with industry trends, emerging technologies, and best practices in programmatic advertising to provide clients with cutting-edge solutions.
- Managed a portfolio of clients, ensuring timely delivery of campaigns, troubleshooting issues, and resolving client concerns effectively.
- Conducted A/B testing and other performance testing methods to continually improve campaign outcomes and creative effectiveness.
Mergers & Acquisitions Analyst – Lead Generation
FE International (LTV Fund)
05.2022 - 04.2023
- Managed sourcing deals for software and digital media businesses in M&A processes.
- Originated 16 sell-side mandates totaling $230M in enterprise value generating $12M in fee value
- Generated key documents including promotional materials and contact lists for executing sell-side M&A transactions.
- Developed marketing materials showcasing Technology and Digital Media M&A insights.
- Oversaw comprehensive tracking of key performance indicators, transactions, and financial goals.
Business Development Coordinator
Clinilabs Drug Development Corporation
09.2020 - 04.2022
- Facilitated the acquisition of new Clinical trial clients through meticulous prospect research.
- Monitored relevant publications for emerging market prospects.
- Crafted prospective client lists ahead of events and gatherings.
- Executed prospecting through multiple communication channels such as mail and LinkedIn.
- Facilitated meeting setups for the business development team during conferences.
- Ensured accurate documentation of client data supporting ongoing marketing tasks.
- Created extensive range of management documentation such as business development pipeline and forecasting reports.
New Jersey/Manhattan District Manager
E.A. Berg & Sons (Procter & Gamble)
09.2013 - 09.2020
- Established and nurtured connections to guarantee full distribution and stock rates of product portfolio.
- Recognized as the highest-ranking manager nationwide in 2017.
- Direct manager to three of fifty-five sales reps ranked in the top five nationally for 2017.
- Oversaw daily financial operations amounting to $30,000.
- Recruited, hired, and trained sales force in interviewing, software training, route management.
- Ensured achievement of established client goals through effective management.
- Prepared required reports for effective interaction with Senior Management, Human Resources, and Retail Administrators.
- Consistently ranked as the top sales representative for new distribution in the NY/NJ Metro division.
- Chosen for the company’s 'Retail Advisory Board,' utilizing my experiences to train new hires and to consult with upper management regarding products, pricing, and marketing.
Education
Bachelor of Arts - Communications
Ramapo College of NJ
Ramsey, NJ05-2008
Skills
- Account development
- Campaign execution
- Advertising
- Converting leads
- Lead prospecting
- CRM proficiency
- Relationship building and management
- Business development and planning
Timeline
Account Manager/Sales Lead Generator
Newor Media (LTV Fund)
04.2023 - Current
Mergers & Acquisitions Analyst – Lead Generation
FE International (LTV Fund)
05.2022 - 04.2023
Business Development Coordinator
Clinilabs Drug Development Corporation
09.2020 - 04.2022
New Jersey/Manhattan District Manager
E.A. Berg & Sons (Procter & Gamble)
09.2013 - 09.2020
Bachelor of Arts - Communications
Ramapo College of NJ