Mark A. Morales
New York
Summary
Customer-focused professional with practiced expertise selling technical solutions in business-to-business environments. Researches and understands complex and system-wide customer needs and proposes and explains optimum solutions. Builds lasting and mutually beneficial relationships with key customers.
Overview
18
18
years of professional experience
Work History
Sales Engineer
Enica Engineering a Willdan Company
01.2025 - Current
- Led late-stage project evaluations for mission-critical facilities, conducting technical due diligence and translating engineering assessments into investment-grade business cases with executable commercial pathways
- Evaluated power/load constraints and resiliency needs to inform infrastructure investment decisions, identifying incentive and permitting opportunities
- Coordinate cross-functional teams (engineering, operations, finance, legal) to align project scope, site constraints, regulatory requirements, and delivery realities
- Opened three new market verticals (multi-family, public health systems, data centers) and expanded into new geographic markets
Business Development Manager
Blueprint Power a bp Company
01.2022 - 01.2024
- Evaluated and advanced distributed energy and demand response projects through technical/commercial due diligence, deal structuring, and execution with utilities and ISOs
- Coordinated engineering, regulatory, and product teams to resolve gaps and align commercial terms with operational and grid requirements, enhancing project execution.
- Facilitated negotiation and closure of flexible capacity agreements, ensuring compliance with regulatory and market standards.
- Closed first opportunity for Northeast distribution center with 6–7 MW capacity through negotiations.
- Delivered initial multifamily energy deals in PJM and ERCOT, exceeding 1 MW through strategic planning and market engagement.
- Secured first industrial customer with 150 kW curtailable load through targeted outreach.
Business Development Manager
Legend Power Systems
01.2018 - 01.2022
- Led DCAS–DEM demonstration project for NYC agencies, securing IPMVP (M&V) validation and unlocking multi-million-dollar commercialization pathway
- Managed federal-level validation processes (GSA/ONRL) and first DHS deployment, effectively navigating regulatory, agency, and partnership requirements
- Led project commercialization and deployment readiness, ensuring technical validation, government permitting/approvals, and stakeholder coordination for large-scale implementations
Channel Manager
Vistra Energy
01.2012 - 01.2016
- Structured and negotiated commercial energy supply agreements across multiple markets, collaborating with legal, finance, and operations on risk assessment, pricing, and contract execution
- Managed channel strategy to optimize partner relationships and enhance collaboration.
- Developed marketing plans to promote energy solutions across various channels.
- Coordinated training sessions for partners on product offerings and sales techniques.
Inbound Commercial Manager
Centrica
01.2008 - 01.2012
- Coordinated cross-functional processes and external partners to enhance commercial execution and scale projects
- Managed cross-functional teams to align business objectives and operational goals.
Education
MS - Sustainability, Energy Systems, and the Environment
New York University
New York, NYBA - Political Science
University of California
Davis, CASkills
- Technical sales
- Technical sales support
- Business development
- Market analysis
- Cross-functional coordination
- Stakeholder engagement
- Effective communication
Websites
Timeline
Sales Engineer
Enica Engineering a Willdan Company
01.2025 - Current
Business Development Manager
Blueprint Power a bp Company
01.2022 - 01.2024
Business Development Manager
Legend Power Systems
01.2018 - 01.2022
Channel Manager
Vistra Energy
01.2012 - 01.2016
Inbound Commercial Manager
Centrica
01.2008 - 01.2012
MS - Sustainability, Energy Systems, and the Environment
New York University
BA - Political Science
University of California