Mar'Kya Sneed
Atlanta,GA
Summary
Experienced communications professional skilled in developing and executing internal and external communication strategies that drive stakeholder engagement and align with organizational goals. Demonstrated ability to create compelling content, manage events, and foster collaboration across teams to enhance reputation and achieve business objectives. Adept at writing and editing communications, managing social media, and coordinating media engagement to support enterprise-wide initiatives.
Overview
4
4
years of professional experience
Work History
Support Operations Technician
The Cheesecake Factory
01.2024 - Current
- Developed and disseminated internal communications, aligning messaging with company objectives and enhancing employee engagement
- Managed HR communications, including onboarding materials and employee benefits information, ensuring consistency and clarity
- Collaborated with cross-functional teams to optimize workflows and enhance stakeholder satisfaction
- Managed sensitive information with high levels of confidentiality, adhering to best practices for data security and privacy
- Provided reliable support to staff and corporate teams, fostering effective communication and operational continuity across departments
- Conduct comprehensive financial operational support, including sales reconciliation and cash management
- Provide HR operational support such as invoice processing, data management, new employee onboarding
- Coordinate employee benefits and maintain computer systems
- Ensure meticulous handling of sensitive information
- Offer robust support to staff and corporate entities
Director of University Events/Public Relations Intern
Alabama A&M University
08.2023 - 09.2024
- Coordinated and executed high-profile university events, ensuring alignment with institutional goals and branding standards
- Managed event logistics, including venue selection, budgeting, vendor coordination, and stakeholder communication
- Developed and distributed press releases, speeches, and promotional materials to enhance public relations efforts
- Partnered with internal departments and external organizations to foster relationships and drive event success
- Monitored event performance and provided post-event evaluations, highlighting achievements and areas for improvement
Communications Coordinator
Alabama A&M University
07.2023 - 01.2024
- Designed and implemented internal communication materials to update staff on budget forecasts and compliance measures
- Supported cross-departmental collaboration by coordinating regular meetings and ensuring clear dissemination of key financial insights
- Ensured precision and completeness in financial documentation, managing requisitions, purchase orders, and invoice processing to meet high-demand operational requirements
- Collaborated with the senior budget analyst to develop an annual budget forecast, informing executive board decisions
- Conducted monthly reviews of budget compliance, contributing to strategic adjustments for improved fiscal planning
- Ensured accuracy and completeness of financial documents, including requisitions, purchase orders, and invoice processing
Restaurant Project Specialist
Convo Restaurant & Lounge
05.2023 - 01.2024
- Oversaw various projects concurrently, guaranteeing on-time delivery and exceptional outcomes.
- Established clear lines of communication between all parties involved in projects, preventing misunderstandings or miscommunications from jeopardizing outcomes.
- Improved project efficiency by streamlining communication and collaboration among team members.
- Streamlined synergy between creative contributors to achieve cohesive visual branding.
Media Production Specialist
WJAB TV
03.2021 - 01.2022
- Developed and implemented content strategies for social media platforms, resulting in increased audience engagement and brand awareness
- Supported content production by managing audio-visual equipment and contributing to the creation of informative multimedia materials
- Enhanced outreach initiatives by maintaining a comprehensive media contact database.
- Developed and executed content strategies for social media, increasing audience engagement and brand awareness
- Created and managed multimedia materials, ensuring content aligned with organizational objectives
- Maintained a comprehensive media contact database, facilitating efficient outreach and relationship management
- Developed and disseminated internal communications materials, keeping teams updated on marketing initiatives.
- Collaborated with department leads to create multimedia content that educated and inspired employees about ongoing projects
Education
Master of Science - Communication Specialist
Alabama Agricultural & Mechanical University
Normal, AL12.2024
Bachelor of Arts - Communications
Alabama Agricultural & Mechanical University
Normal, AL05.2023
Skills
- Storytelling and narrative-building
- Copywriting and content creation
- Crisis Communication Management
- Multichannel Communication
- Stakeholder Engagement
Technical Skills
- Creative Cloud (Photoshop, InDesign, Canva)
- Microsoft Office & Google Suite
- Social Media Management Tools (e.g., Hootsuite)
- Content Management Systems (CMS)
Timeline
Support Operations Technician
The Cheesecake Factory
01.2024 - Current
Director of University Events/Public Relations Intern
Alabama A&M University
08.2023 - 09.2024
Communications Coordinator
Alabama A&M University
07.2023 - 01.2024
Restaurant Project Specialist
Convo Restaurant & Lounge
05.2023 - 01.2024
Media Production Specialist
WJAB TV
03.2021 - 01.2022
Master of Science - Communication Specialist
Alabama Agricultural & Mechanical University
Bachelor of Arts - Communications
Alabama Agricultural & Mechanical University
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