Summary
Overview
Work History
Education
Skills
Timeline
Generic

Marla Smith

Waterford,WI

Summary

Marketing and communications professional with experience leading multi-channel campaigns across social media, email, digital, and live events. Skilled in content strategy, copywriting, graphic design, and photo/video production, with a proven ability to manage editorial calendars, campaigns, and brand storytelling from concept through execution. Experienced in project and event management, coordinating cross-functional stakeholders and vendors to deliver high-quality, deadline-driven results. Adept at translating complex information into clear, engaging messaging that drives audience engagement and strengthens brand visibility.

Overview

4
4
years of professional experience

Work History

Marketing Manager

RDI Corporation
01.2025 - 09.2025

Led strategy and execution for multi-channel marketing initiatives across social media, email, and events. Developed content calendars, produced and edited photo and video assets, wrote professional marketing and promotional copy, and designed branded digital and print materials to support campaigns, increase engagement, and strengthen brand visibility.

Planner

Midwestern Bride
06.2022 - 08.2025

Manage full lifecycle event production for a luxury events firm, serving as primary point of contact for clients and vendors. Oversee project timelines, budgets, contracts, and logistics while coordinating multiple stakeholders to deliver complex, high-visibility events on time and within budget.

Producer

Spectrum News 1
07.2021 - 11.2024

Managed full-cycle content production for daily broadcasts, overseeing editorial planning, scriptwriting, and creation of digital and video assets. Collaborated with internal teams and external partners, translated complex or time-sensitive information into clear, audience-focused messaging, and consistently delivered high-quality content in a fast-paced, deadline-driven environment.

Education

Bachelor of Arts - Media Studies

University of Wisconsin, Milwaukee
Milwaukee, WI
05.2021

Skills

    Technical & Tools: Adobe Creative Suite (Premiere, InDesign, Lightroom), Microsoft Office, HubSpot, Dubsado (CRM), Mailchimp, Hootsuite, Canva, Video & Photo Production, CMS Management

    Marketing & Communications: Social Media Strategy & Management, Multi-Channel Content Planning, Copywriting & Editing (AP Style), Email Marketing Campaigns, Graphic Design for Digital & Print, Brand Voice & Storytelling, Campaign Analytics & Reporting

    Project & Event Management: Agile Project Management, Content Calendars, Event Planning & Execution, Stakeholder & Vendor Coordination, Deadline-Driven Workflow, Cross-Functional Collaboration

Timeline

Marketing Manager

RDI Corporation
01.2025 - 09.2025

Planner

Midwestern Bride
06.2022 - 08.2025

Producer

Spectrum News 1
07.2021 - 11.2024

Bachelor of Arts - Media Studies

University of Wisconsin, Milwaukee
Marla Smith