Marlyse Mazzeo
Tampa
Summary
Brand Marketing Manager with extensive experience in brand strategy and product innovation. Successfully led initiatives that resulted in millions in sales by utilizing consumer insights and effective campaign management. Skilled in cross-functional collaboration and enhancing market presence through strategic digital marketing.
Overview
2027
2027
years of professional experience
Work History
Brand Marketing Manager, Savings & Omnichannel
Publix Super Markets
Lakeland
2023 - Current
- Strategy lead of $10 million campaign to promote Publix buy-one-get-one free offers.
- Executed marketing strategies for orderable products on Publix.com, achieving 10% year-over-year sales growth.
- Guided cross-functional team to develop short- and long-term recommendations to drive consumer value communication through personalized digital methods; recommendation was presented and approved by leadership.
Growth & Marketing Manager
SPIN (Micromobility)
Remote
2021 - 2023
- Owned growth marketing channel strategy and campaign execution, increasing CRM touchpoints to reach each consumer at least 3x per quarter, resulting in $2MM+ in incremental revenue.
- Led launch of Lyft Partnership, overseeing email, in-app, out-of-home, social media, and on-vehicle branding, expected to increase monthly active users by 10%.
- Managed two direct reports on Design Team, shifting focus from ad-hoc projects to proactive goal setting, including redesign of city permit requests and outreach.
Senior Brand Manager, Vicks ZzzQuil
Procter & Gamble
Cincinnati
2019 - 2021
- End-to-end leader of the brand’s innovation bundle from concept development to commercialization, projected to deliver $30MM in retail sales and helping achieve 30% annual growth vs. 12% target.
- Promoted to Senior Brand Manager after one year, managing the brand’s innovation strategy.
- Led Fiscal Year 21/22 planning process to define brand growth targets, annual budget, and media support strategy, securing alignment from leadership and retailer teams.
- Briefed and approved creative assets/copy for brand TV and media campaigns after leading consumer interviews; creative rated 2x more effective than average Sleep Category ad.
- Revised packaging of all portfolio products to enhance benefit clarity and led store roll-out, generating 3% lift and establishing consistent design architecture.
MBA Brand Management Intern, Pedigree & IAMS
Mars Petcare
Franklin
2018 - 2018
- Recommended shelving strategy for Pedigree to strengthen retailer relationships and drive anticipated 3% top-line growth.
- Developed innovation pipeline for IAMS product line extension projected to deliver $10MM in incremental sales.
Senior Loyalty and Credit Acquisition Planner, Marketing
Bloomingdale's
New York
2016 - 2017
- Developed acquisition plans and implemented incentive programs, driving in-store performance and achieving 5% year-over-year increase in program enrollments.
- Created digital assets and conducted A/B testing to enhance online credit exposure, improving dot-com credit application performance by 30%.
Senior Loyalty Analyst, Marketing
Bloomingdale's
New York
2015 - 2016
- Analyzed loyalty program activities and forecasted trends for CEO and Executive Team, recommending changes that resulted in $6MM annual savings.
Assistant / Senior Assistant Buyer, Bloomingdales.com
Bloomingdale's
New York
2012 - 2015
- Launched ten new vendors, driving 39% year-over-year sales growth.
- Promoted to Senior Assistant Buyer in 2014 after managing relationships with over 100 vendors, enhancing vendor collaboration.
Education
Master of Business Administration -
Duke University, The Fuqua School of Business
Durham, NC05-2019
Bachelor of Arts - Economics; International Relations Minor
Cornell University
Ithaca, NY05-2012
Skills
- Brand strategy and development
- Digital marketing
- Consumer insights and analysis
- Campaign management
- Product innovation
- Data-driven decision making
- Cross-functional collaboration
Timeline
Brand Marketing Manager, Savings & Omnichannel
Publix Super Markets
2023 - Current
Growth & Marketing Manager
SPIN (Micromobility)
2021 - 2023
Senior Brand Manager, Vicks ZzzQuil
Procter & Gamble
2019 - 2021
MBA Brand Management Intern, Pedigree & IAMS
Mars Petcare
2018 - 2018
Senior Loyalty and Credit Acquisition Planner, Marketing
Bloomingdale's
2016 - 2017
Senior Loyalty Analyst, Marketing
Bloomingdale's
2015 - 2016
Assistant / Senior Assistant Buyer, Bloomingdales.com
Bloomingdale's
2012 - 2015
Master of Business Administration -
Duke University, The Fuqua School of Business
Bachelor of Arts - Economics; International Relations Minor
Cornell University